Subaru has been chosen for Edmunds.com‘s 2011 Marketing Breakthrough Award, which will be handed out at this week’s New York International Auto Show. According to Edmunds’ press release, the car brand was selected for its ad campaigns as well as its fake online launch of the “Mediocrity Sedan,” which was meant to draw attention to its Legacy model. Edmunds attributes 263,000 U.S. sales in 2010 to the marketing effort.

Carmichael Lynch has worked with Subaru of America for four years.