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Posts Tagged ‘New York’

Revolving Door: 9.30

Here are this week’s PR and media highlights from mediabistro’s Revolving Door Newsletter:

Jane Bianchi has been named senior news editor at Seventeen. She had been associate health editor at Family Circle.

John Koblin has been named media reporter at WWD. He had been media reporter at The New York Observer.

Nitsuh Abebe has been named pop music critic at New York. He had been writer at Pitchfork.

Katherine Heintzelman has been named entertainment editor at Parade. She had been entertainment director at More.

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PR’s Advertising Week Dilemma

Next week is Advertising Week in New York, where hundreds of agencies and brands of all sorts will congregate for five days of panel discussions, confabs, and parties.

While last year’s opening night saw attendees stuffed into a hot tent in Times Square, and two years ago they took place at Rockeller Center (per the picture at left), this year the opening festivities are located in Central Park.

However, for PR executives, the question is: should I be at a party that bears my adversary’s name?

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Fast Fashion Brand Heats Up Manhattan with Underwear Stunt

Barcelona “fast fashion” brand Desigual is harnessing the power of user-generated nakedness to generate buzz for their two Manhattan stores.  The first one hundred people to show up in their underpants at the Soho location tomorrow at opening time will receive a free outfit.  Those late to the “undie party” receive half off.

So far the bare ploy for publicity is working.  The pre-event coverage includes Crain’s, New York magazine, and the Daily News, who even found the one person offended by the pre-event video shoot (above) involving models depecting the expected frenzy.

So far 526 are planning to drop trou in the name of fashion tomorrow.  Desigual is hosting a second party next Tuesday at their other store at 34th and 5th.

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