Today in Incestuous PR Fail News: DC-based media relations company PR Collaborative invited Eddie Scarry of our sister blog FishbowlDC to a screening of the neo-noir film The Paperboy—and he didn’t much care for it!

The film, directed by controversial Precious mastermind Lee Daniels and starring Nicole Kidman, Matthew McConaughey and Zac Efron (?), received a bit of press earlier this summer for featuring a scene in which Kidman’s character pees on the High School Musical star in order to relieve his allergic reaction to a jellyfish sting—not weird at all, right?

Anyway, Scarry did not pull any punches in calling the film “the nastiest, crudest, most disturbing move we’ve seen this year” and listing seven (mostly negative) points that viewers should consider before they decide whether to pay to see it.

Yes, we must say that the post was Brian Williams-level catty—and PR Collaborative did not like it one bit!

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-I must live in a super-techie area or know a lot of hypercheckers, because according to Forrester Research, only 2 percent of adults use apps like Foursquare to check-in at restaurants, stores, or places they roam. This is a fraction of the just 30 percent of mobile phone users who have even heard of the apps. So why do I get an alert every time a fellow mom goes to Target? I’m changing my settings.

-Speaking of oversharing, on to the king of oversharing, Facebook CEO Mark Zuckerberg. This story says his own precious site’s flaws allowed access to the young billionaire’s own private photos. Whoops! This could have been more fun if his private photos were interesting.

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