Text 100 and Red Consultancy alum Nina Velasquez has joined Atomic PR as Account Director and leader of the agency’s NY office. “My primary focus is on new accounts,” Velasquez told PRNewser, “we recently won for a review for SmartFish.”

Atomic’s NY headcount is at a lean five employees, but Velasquez said the agency is looking to expand. “Atomic has a good reputation here. They are based in San Francisco, but in NY I was familiar with them. They have a good reputation for classical PR and mixing that with social media, video and search. It’s a modern model,” Velasquez said, when asked why she made the move.

At Red Consultancy, Velasquez managed media and event programs for Microsoft’s advertising group. During an eight year tenure at Text 100 she managing media campaigns for clients including IBM’s System Group and PC Division, as well as Lenovo.