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Posts Tagged ‘Novak Djokovic’

Tennis Star Djokovic is the New Face of Uniqlo. What?

Tennis star and gluten-free foodie Novak Djokovic — at left, giving us some fist-pumping Zoolander action — is not exactly known for being a fashion plate. Though who needs clothes when you look like this or this.

So yeah. In an effort to expand its appeal to Europeans and Americans, Uniqlo has signed him to a five-year contract in which he’s wearing and designing clothes instead of standing mostly naked by a pool. You can check out the collection here (tennis whites, of course). Or you can scroll back up for the pictures of him in tiny swim trunks.

[via The New York Times]

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Djokovic is #1, Now He Wants to Make Marketing Money

For professional athletes, it’s not enough to be on top of your game. You also have to have endorsement deals if you really want to make the big bucks.

Tennis star Novak Djokovic is having a 2011 for the record books, with 59 wins and only two losses going into the U.S. Open, which starts on Monday. Djokovic changed just about everything before going into this year: his diet, his serve, even his publicist. Now he’s the number one seeded player in the American grand slam. But he wants more.

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WTA Campaign Sparks Discussion of How to Market Women’s Sports

The Women’s Tennis Association (WTA) is drawing attention to its players — top-ranked stars from all over the world who are now also stars of the organization’s marketing campaign. Called “Strong is Beautiful,” the campaign showcases the muscles and tennis prowess of the ladies, but, according to some, also sexes them up. Perhaps a little too much.

TIME magazine quotes a couple of experts and cites some recent campaigns featuring world-class female athletes, making a case that the message speaks more to looks than skill.

At the same time, the article points out that coverage allotted to women’s sports has dropped recently.
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Tennis Players Go Viral

In the spirit of Wimbledon, we’ve got a link here from Mashable to the 20 most shared ads featuring tennis players. So what seems to be working? Roger Federer (he’s in seven), flashing some skill (and a little skin, in the case of Rafael Nadal), and humor. We’ve got one here that pulls all that together into one two-minute package. This Head commercial stars world number two, the gluten-free Novak Djokovic.

Be A Champ. Go Gluten-Free.

In what is perhaps the best promotion for a gluten-free diet, The Wall Street Journal today explains the recent championship run of tennis champ Novak Djokovic by digging in on his new eating habits.

For those who don’t follow tennis (you should!), Djokovic historically has been the “also ran,” frequently losing the big matches to players like Roger Federer and Rafael Nadal. (His big claim to fame had been an Australian Open win in 2008.) But these days, he’s looking unstoppable with a 37-0 record so far. That’s the best men’s start record in tennis in 25 years.

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Clijsters Saw Green at the Australian Open

Photo: Ray Giubilo

With smarts, muscle, and technique, Kim Clijsters walked away from this year’s Australian Open with the title and $2.2 million.

She was also seeing green with her snazzy Fila tennis outfit, which she wore to pay homage to another Grand Slam-winning mom, Evonne Goolagong-Cawley. Fila is celebrating its centennial anniversary, and this is the first collection of the year to commemorate the occasion.

On the men’s side, Novak Djokovic was the Open winner. Congrats to both. Now all those bleary-eyed tennis fans who were up until the wee hours to catch all the action from down under can go to bed at a decent hour.