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Posts Tagged ‘Olivier Fleurot’

Publicis Groupe Reports Biggest Q1 Growth in Emerging Markets

Publicis Groupe announced its Q1 earnings today, reporting a 12.9 percent year-over-year increase in revenue to €1.45 billion (about $1.9 billion). Organic growth was 4.1 percent, down from Q1 2011 when it was 6.5 percent, but up from Q4 2011.

The Specialized Marketing Services (SAMS) group, which houses the company’s PR units like MSLGroup, represented 19 percent of total revenue, down from 21 percent last year.

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Which Agency Has The Most “Social” CEO?


All of the major PR agencies continue to move aggressively in regards to social media offerings for their clients. But how active are agency CEOs in social media?

PRNewser decided to take a look at major agency CEOs to see just how “social” they are. We’re not saying these CEO’s have to “walk the walk,” but we were a bit curious to see who is active, and where.

After the jump, our social media audit on 12 agency CEOs. The results may surprise you.

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Publicis Combines Worldwide PR Under MS&L Banner


Publicis has been hinting at making moves in the PR sector for some time, and late yesterday, they did. The agency’s PR holdings – including MS&L Worldwide, Publicis Consultants Worldwide, PublicisLive, Publicis Meetings, Emotion, Freud, and Kekst & Co – will be combined under MS&L and given the name MS&L Group.

The “global entity” will be run by Olivier Fleurot, previously chief executive of the PR and events division at Publicis and now CEO of MS&L Group. Olivier reports directly to Maurice Levy, Chairman and CEO of Publicis Groupe. The new group employs more than 2,500 people in 50 countries.

The re-organization is taking place to better compete with other global agencies, wrote Advertising Age‘s Michael Bush. “Over the past few years in the U.S. market, MS&L, the flagship PR shop under the Publicis umbrella, has been viewed less and less as a serious threat in new-business pitches, especially on global accounts, by many of its larger competitors,” he said.

Bush specifically mentioned Weber Shandwick and Edelman as two main MS&L Group competitors. He also said that Levy once tried to buy this scale, in the form of acquiring Edelman, but the deal never went through. “…depending on who you speak to — [Levy] either had ‘serious conversations’ or made a ‘serious overture’ to Richard Edelman for his agency,” wrote Bush.

[Image: Olivier Fleurot, CEO of MS&L Group]

Publicis Q3: Revenue Down 7.4%, Digital Comm. Offsets Decline in Other Areas

Publicis Q3 2009 Earnings Release

Publicis Groupe SA (PUB.FR) reported an organic revenue decline of 7.4% compared to Q3 2008, as part of the company’s Q3 2009 earnings released today.

“I think the fourth quarter will be better than the third, both for Publicis and the market…The recovery will be slow, but all the signs we have are going in the right direction,” Chief Executive Maurice Levy said on a conference call.

For North America, the company stated, “The positive trend in healthcare and digital communications partially offset the decline in all other areas. A decrease of organic growth of 5.3% for North America represents a strong performance.” Publicis Q3 account wins include ABInbev-Becks, Bristol Myers Squibb, Cadbury, Fiat and Wendy’s.

Olivier Fleurot, chief executive of the PR and events units of Publicis said in late August that the global agency plans to double its PR revenues through acquisitions within the next three years. Levy did not mention any specific acquisition targets on today’s call.

Publicis PR holdings include Manning, Selvage & Lee, Publicis Consultants and Freud Communications. Some have suggested that the company has the weakest PR offerings among the major holding agencies and may be considering merging agencies. The largest of the holding agencies, WPP, reports earnings on Friday.

RELATED: Omnicom Q3 Earnings: PR Revenue Down 15%

MORE: Next Fifteen Communications Reports 2009 Fiscal Year Results

Publicis Promises to Double its PR Revenue in Three Years


Olivier Fleurot, chief executive of the PR and events units of Publicis told a Reuters reporter in Shanghai this week that the global agency plans to double its PR revenues through acquisitions within the next three years.

One deal is final because Fleurot went on to say that they acquired one of their China affiliates that will double their headcount there to 300.

Fleurot joined Publicis in 2006 and was upgraded in May of this year upon the departures of Mark Hass and Eric Giuily to head the PR, corporate comm and events management unit, which includes among others, MS&L, Freud, and Publicis Consultants.

Publicis’s spending spree isn’t limited to PR either. The conglomerate already owns interactive shop Digitas, and still plunked down $530 million to buy its competitor Razorfish from Microsoft earlier this month.