like_icon_largeThere’s this tool called Mark Zuckerberg … eh, Facebook. Since Zuckerberg began comparing ugly women to pretty chicks with whom he couldn’t score, Facebook has always been an e-Storehouse for the ego. So, suffice to say this report from Facebook (via Ad Age) is not really breaking news.

According to the Big Eff Bomb (see what I did there), “Organic reach doesn’t work on our contraption so please — puh-lease — buy advertising.” Okay, that may be a slight paraphrase, but I know they are feeling it.

The thought is that fan posts are not being seen by fans. And now, people are speaking out about it and causing Eff-acebook to eat a nice, healthy batch of crow.

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