The channel is like a kid in a comic strip: it never ages, and as one gets older, its appeal fades. Most people from Generation X say they cannot not even sit though a whole episode of it’s number one runaway hit “Jersey Shore.” It doesn’t matter. Like the artist it made famous, Madonna, it is a cultural chameleon, changing itself all the time to attract that top demographic of 18- to 34-year-olds. Mashable says the channel ushered in an a new vehicle for spreading the word about new music.
“Almost overnight, the music video became one of the most important promotional and marketing vehicles for the music industry,” the site says. Others say it has not lost its edge or its brand, by continuing to offend older folks (Jackass, for example).