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Posts Tagged ‘Pat Kingsley’

Tom Cruise Agrees: 2005 Was the Year Everything Changed for Entertainment PR

tom cruise tweetDo you remember the moment that everything changed in the world of entertainment PR? This LA Weekly story proposes it was the moment we started saying that Tom Cruise jumped on Oprah’s couch. The article makes the case that he didn’t do that, but the Internet made it so.

At that time, Tom Cruise had made some of the movies he’s most known for – The Color of MoneyRain Man, Top Gun, Born on the Fourth of July — and had been crowned the third Greatest Movie Star of All Time by Premiere magazine. That was also the point where Perez Hilton and other entertainment blogs were starting to make their mark. And the same month of Cruise’s appearance on Oprah, YouTube had been unleashed upon the world.

Up to this point, Cruise had been pretty conservative about speaking publicly outside of his film appearances. He also had a powerhouse publicist by his side, Pat Kingsley. Because she worked with a number of A-list stars and entertainment journalism was confined to the print pages of magazines like People, she was able to manage media coverage of her clients with a firm grip. If she wanted to shut something down, she could make a call and do it.

But the article points out the free-for-all that blogs and viral video made of celebrity media. Particularly because stars — not used to the round-the-clock brutal coverage — said and did things out in the open that they didn’t think would get out (or be of interest if it did).

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Oscar-Worthy Drama at 42West

The Hollywood Reporter has a big feature about the hidden/not-so-hidden tensions within the top ranks of 42West. The firm, which has deep roots in the film industry and played a key role in a number of Oscar nominees including last year’s winner The Hurt Locker, is in the midst of a break-up; three of the agencies partners are in the process of buying out the fourth, Cynthia Swartz, co-head of the entertainment marketing group. She plans to start her own shop.

For anyone wanting to venture into the Hollywood PR business, the article is a history lesson of that sector of the industry, one that revolves around key players and agencies.

“In the heady days of the ’80s, Pat Kingsley established herself as the dominant personality among Hollywood’s legion of personal publicists, and PMK became a training ground for some of the industry’s most nimble practitioners,” the story says.

Even if you’re not in the entertainment PR space, it’s an interesting read. Check it out here.

Longtime PR Maven Lois Smith On Real Time Web: ‘I’m So Glad I’m Not Doing Publicity Now’

Boston University newspaper BU Today profiled retired celebrity publicist Lois Smith in an interview published today. Smith’s career includes work with A-listers Robert Redford, Meryl Streep, Whitney Houston and Martin Scorsese.

She also launched legendary Hollywood firm PMK/HBH with Pat Kingsley. PMK recently experienced a shake-out in conjunction with its merger with agency BNC.

Smith tells the paper that she’s happy to be out of the PR game:

With Web sites like Perez Hilton, and Twitter and more gossip magazines than ever, how do you think things have changed for a publicist?

Oh please – I’m so glad I’m not doing publicity now. Between celebrity magazines and Web sites, there’s so much out there to be filled up, so much information that has to be put out there simply because those publications exist. First of all, whatever you’re pushing, it becomes a story 30 seconds after you put it out there. I don’t care about hearing so much information minute by minute. People are desperate to fill the space they’ve got; they’ll print anything, go with anything, pursue rumors, and even create them. It’s not what I call publicity.

Read the full interview here.

[Via: Romenesko]

BNC, PMK/HBH Merge; Likely Form Hollywood’s Largest PR Shop

Two Hollywood PR powerhouses, Interpublic PR agencies BNC and PMK/HBH, have merged, Variety reports. No official announcement has been made, however Interpublic told executives at the agencies to begin work on “merging operations” a few weeks ago.

BNC has worked with celebrities including Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson. Corporate clients include Samsung, T-Mobile, Audi and Amazon.com. As PRNewser reported, BNC announced they won the Spin magazine account in mid-November. PMK’s clients include Matt Damon, Johnny Depp, Al Pacino, and Jodie Foster and corporate clients AOL, Motorola, and Reebok.

UPDATE: An insider tells PRNewser they don’t expect many jobs to be lost as a result of the merger, “because there’s not that much cross over” between the two agencies. The insider says there’s been a “management void” at PMK since Chairman-CEO Pat Kingsley left last January. While it’s been a tough year, both firms are still profitable. Some are comparing the merger to that of Hollywood talent agencies William Morris and Endeavor, which joined forces in April of this year.

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