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Posts Tagged ‘Penguin’

Five SEO ‘Secrets’ for 2014

SEO-Secrets-Revealed

Whelp, if ever there was a secret to decipher the labyrinth of search engine optimization, that’s it. There are no secrets to SEO — only best practices. I applaud Google for one thing: The Web juggernaut is forcing PR pros, copywriters and Webheads to become better writers.

Sure, the sundry grammatical issue will sneak by a copy editor and land on a website, but thanks to the Google Zoo — Panda, Penguin and Hummingbird — there are no tricks to keyword spamming and stuffing. It’s all about content, content, content.

That said, there are a few things you can consider when writing your next release, press kit or website. Here we go…

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

PR Win: Publishers Run with Charitable #HolidayHaiku Campaign

So Penguin and Random House ran a creative charity campaign on Twitter today in a partnership with NY hunger non-profit City Harvest.

Word nerds that we are, we enjoyed scrolling through the entries. Tough to pick a winner, but we do love these three:

There’s our mother of dragons. Good job, everyone.

A Question for PR Pros: To Kill a Hummingbird?

google_hummingbirdIn a concentrated effort to keep hackers, black-hat dudes from Anonymous and other ne’er-do-wells living in their mother’s attic on their collective toes, Google decided to add another savage beast to its algorithmic zoo.

First, it was Panda. Then, it was Penguin. And now, it’s…Hummingbird?

With all these updates, many PR pros are happy relying on the usual tactics like a press release or a pitch. However, with the Internet superhighway building off-ramps to your agency, all flacks need to brush up on the ways these updates affect them directly.

Here are three ways Hummingbird will change the way you do your job:

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Roll Call: Associated Press, Penguin, CP+B, and More

Ken Detlet has been named the Associated Press’ first vice president for digital advertising strategy and sales. Detlet comes to the AP from Mashable, where he served as senior vice president of sales and marketing since 2011. Prior to that he worked as VP of sales for Ziff Davis. He also worked for Dow Jones for over a decade. (FishbowlNY)

Angel Tarazzas has been named fashion PR director at Vink Media. He previously served as a consultant for the “PR, marketing and style agency.” (RevolvingDoor)

Penguin revealed a series of marketing and advertising-related promotions. Book Country’s Colleen Lindsay was promoted to associate director of marketing, social media and reader experience for the team. She will still be a strategic advisor and continue to interact with the writing community, but the Chicago Tribune‘s Brandi Larsen has been hired as the new director of Book Country. In addition, Ashley Fisher-Tranese was promoted to associate director of advertising and promotion. Craig Burke was promoted to director of marketing for Riverhead Trade Paperbacks and Perigee Books. Erica Martirano has been elevated to associate director of marketing and promotion, and Jodi Rosoff has been promoted to associate director of marketing and publicity. (GalleyCat)

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First Lance Armstrong ‘False Advertising’ Suit Filed (by a PR Exec!)

We just couldn’t resist: today marks the filing of the first post-Oprah lawsuit against admitted liar and generally detestable person Lance Armstrong.

The issue at hand isn’t the fact that Lance cheated, ruined honest people with fake libel charges, or promoted a bunch of big brands after winning while on dope. No, it’s all about his books, see?

The two plaintiffs in the class-action complaint say that they bought Lance’s inspirational memoirs because they believed his story about a triumphant, dope-and-cancer-free return to the Tour de France. Upon discovering that the story was not exactly true, they felt “duped, cheated and betrayed” and decided to take his sorry ass to court for fraud. The suit accuses Lance and his publishers, Penguin and Random House, of committing acts of “false advertising” by selling the books as works of non-fiction.

Excuse us while we enjoy a guilt-free laugh.

The most interesting part of this story (to us) is the fact that one of the men filing the suit is “Rob Stutzman, a public relations executive who served as a deputy chief of staff for former California Governor Arnold Schwarzenegger“. He would certainly know a good bit about famous liars, wouldn’t he?

So will this suit go nowhere like the one against Three Cups of Tea author Greg Mortenson, who fabricated portions of his books? Or will it lead to a settlement like the case filed against admitted fabulist James Frey? And what do we think about the fact that a veteran PR professional started it?