A couple of weeks ago, beleaguered Penn State University came out with a new marketing campaign “Penn State Lives Here,” which was covered on PRNewser. This post (humbly submitted by yours truly) got the attention of one Allison Goodin, assistant director of university relations for Penn State Lehigh Valley.
We are a friend to the flack and the journo equally, and without reservation.
To wit, I asked Ms. Goodin a few questions about this campaign. My questions were based on its timing, challenges to overcome the devil’s own Jerry Sandusky and what impact she wants this campaign to have on the student body.
Much as I would encourage any of our readers, if a post is focused on your brand, holler back. We have no enmity toward the follow-up. A big shout out to Allison for the email, and on behalf of all of us at PRNewser, we wish Penn State University the best…or in this case, the happiest in the Valley.
Her interview is after the jump: