A screenshot from today's Penny Chic.

The fashions featured on Shauna Miller‘s blog Penny Chic can be found at your local Walmart… and that’s the key to the blog’s success.

According to this story on The Daily Beast, Penny Chic (which isn’t tied to Walmart at all) reaches the mass audience — the folks who can’t afford the high-end outfits featured in magazines like Vogue, but still have lives filled with dating, careers, and vacations that they want to dress for.

The blog’s readers are attracted to the accessibility of its content the story says. Unless you live in New York City, there’s a local Walmart where all of these items can be found. And for Walmart, Penny Chic gives the retailer much-needed promotional help in the fashion department, where it has always lagged.

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