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Posts Tagged ‘People’

Magazine Considers Ditching ‘No Models’ Policy

Brigitte, Germany’s most popular women’s magazine, hasn’t featured a single professional model in three years. Their 2009 decision to use only “real women” in their photos made international headlines; many deemed the move inspirational and groundbreaking in an industry ruled by waif-thin models, airbrushing and Photoshop. But now, as part of a top-to-bottom overhaul being planned by a new editor in chief, the magazine’s publishing house says it may be reconsidering that decision.

Why would Brigitte consider going back on what seemed like such a forward-thinking, self-esteem-friendly promise? According to German newspaper Sueddeutsche Zeitung, there may be a few reasons. The first is that “real women” with no modeling experience are harder for photographers and stylists to work with, and the process of doing so costs considerably more than simply contracting with a model’s agent. The second issue is that the change simply didn’t boost sales, and that fact has led many to question whether what seemed like an empowering policy was really nothing more than a publicity stunt.

Did seeing “real women” instead of models actually help reduce body image anxieties among Brigitte readers? Interestingly, the answer is no.

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So Long to ‘Sad Jen,’ America’s Favorite Brand

If you visited a pharmacy, supermarket, gas station or pretty much any other retail spot at some point between 2005 and last week, you learned a few things: Jen is sad. Jen is lonely. Jen wants babies. Jen can’t get over Brad.

We’ve never paid money for a tabloid publication, but we heard that story too–over and over and over again. It drove millions in sales and ad revenue for rags like US Weekly, Star , OK and even People (which is Time Warner’s top property, by the way). Of course, Jennifer Aniston is engaged now, and New York Magazine got to the heart of the earth-shattering issue this week with an in-depth analysis of her “strange run as America’s favorite spinster next door.”

Whether you liked it or not (we didn’t), “Sad Jen” was an enduring brand in the most modern sense of the word.

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Tablets Offer Magazines a New Set of Editorial Options

Tablets continue to gain momentum as more consumers and magazine companies have embraced the devices. Paul Verna, senior analyst at eMarketer, described tablets as “a new medium — not print, not Web, and not mobile. It’s a balancing act, where tablet’s goal is to perform like PCs but still fit in your hands.” He spoke at the MPA Digital: Swipe conference on Tuesday in New York.

Verna reported that tablet usage has grown from 4.2 percent of the total population in 2010 to 17.3 percent in 2012. While men represented the majority of users (53 percent) in Q3 2011, the gender gap has since narrowed. Still, he said top magazine publishers think it will take time for reader habits to substantially shift from other media options.

At the event, magazine executives and editors discussed what sets tablets apart.

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Mohegan Sun Helps You Plan Your Imaginary Vacation

 

Mohegan Sun, the Connecticut resort and casino, this week launched its latest marketing campaign, the first since 2004. Besides new advertising, the campaign features an interactive site that “customizes” your Mohegan Sun vacation based info you input.

So are you there to gamble or eat? Dance or relax? Based on that, you get a minute-long clip of what your stay would look like if it were directed by an advertising agency (People, Ideas & Culture worked on this campaign) and given a golden hue. I couldn’t download my personalized imaginary trip, but the screenshot above should conjure fantasies of hanging with the NKOTB/BSB super group while being serenaded by the cast of Glee at an MMA match (which may be what your clip would look like anyway). You can however share your clip on social networks and via email.

Reconstructing J. Lo

The Style section of The New York Times published a curious article about the second life of Jennifer Lopez. Her career started with the Fly Girls and made it to the media saturation point; she was making music, starring in movies, had a successful perfume, a clothing line, and was one half of the super-couple Bennifer.

After a few misses, like the stink bomb Gigli, and some time out of the spotlight, the article says J. Lo is back. Yippee and hooray. But strangely, the article frames her comeback as a construct; she’s back in a way that’s palatable, but a little tenuous.

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