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Posts Tagged ‘PepsiCo’

PepsiCo Announces Leadership Changes Amid Shifts in its Marketing Efforts

With investors still antsy about the company’s stagnant stock price, PepsiCo named two new execs to its management team.

Brian Cornell, previously the president and CEO of Sam’s Club, a division of Wal-Mart, has rejoined the company as CEO of PepsiCo Americas Foods. He has previously held a number of management positions across PepsiCo, including president of Tropicana and president of PepsiCo beverages in Europe and Africa. He will be responsible for a number of businesses across PepsiCo, including Frito-Lay North America, Quaker Foods & Snacks North America, and PepsiCo Mexico, reporting to chairman and CEO Indra Nooyi.

And PepsiCo Americas Foods CEO, John Compton, has been named to a new position, president of PepsiCo. He’s now managing PepsiCo’s global groups (such as global nutrition), global operations, and global marketing services and corporate strategy.

The moves are being positioned as a “drive to continued growth.” The Wall Street Journal says it also sets up succession possibilities.

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Roll Call: Walmart Exec Joins H+K, Groupon Exec Joins Weber, and More

George Shelton has been named SVP at Hill + Knowlton Strategies, leading the reputation management and corporate practice starting February 15. Shelton was previously senior director for insights, advocacy, and outreach for Walmart, a role focused on the company’s commercial goals and public policy programs. In this new role, he’ll be based in Austin and focused on CSR, messaging, reputation management, and media outreach.

Brad Williams, previously the global comms VP for Groupon, has joined Weber Shandwick as head of the North American technology practice. He’ll be based in Sunnyvale, CA and report to Heidi Sinclair, president of the global tech group. Williams also has experience working with eBay, Yahoo!, and VeriSign. He stepped down from his post at Groupon in August 2011.

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PepsiCo To Ramp Up Beverage Marketing

After cutting the amount it has spent promoting its beverages, media reports say PepsiCo is preparing to invest hundreds of millions of dollars on beverage marketing this year and into the future.

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More Unsavory Chatter Keeping Pepsi Spokespeople Busy

Photo: needoptic

The Food and Drug Administration is looking into a notice it received from Coca-Cola about fungicide contamination in a major orange juice brand. Coke denied at first that it made the report, but later fessed up, MSN reports. The Wall Street Journal says the fungicide has been found in Coke products and those of its competitors.

The two companies have two-thirds of the orange juice market share in the U.S. Pepsi’s brands are Tropicana and Dole; Coke’s are Minute Maid and Simply Orange. The fungicide, Carbendazim, is not approved in the U.S., but it is in Brazil, which is a source of orange imports for the U.S. On this issue, a Pepsi spokesperson declined comment to The WSJ. We’re already seeing headlines like this.

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Mountain Dew’s Defense: It Can Dissolve a Mouse

A Wisconsin man, Ronald Ball, is suing PepsiCo for $50,000, claiming that after tasting a rancid Mountain Dew he bought from a vending machine, he poured out the contents of the can and discovered a dead mouse in his soda. Bloody hell.

After contacting the company, Ball sent the evidence to PepsiCo. Lawyers and experts from the company say that after closer examination, they determined that the mouse would’ve “dissolved in the soda” in the time between bottling and consumption, turning it into a “jelly-like substance.” Yeah, this is their defense.

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Cision Webcast Proceeds After Brief Earthquake Disruption

A food store in Mineral, VA after yesterday's quake. Photo: AP, Steve Helber

The dynamic of paid, earned, and owned media was discussed during Cision’s webcast about the future of media on Tuesday. The format included a rapid-fire session with fifteen questions and thirty speakers in sixty minutes. To shake things up a bit more, the webcast took place shortly after the East coast earthquake hit. Discussions during the webcast confirmed recent media trends that relate to PR.

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What’s Going On at BlogHer

BlogHer has become a big deal, with 3,000 visitors expected between yesterday’s kick-off and tomorrow’s finale. DeVries PR offers some tips for those attending the San Diego event, to help from getting too overwhelmed. PepsiCo is also trying to make things a little more intimate, taking some activities off the show floor to smaller settings.

According to Jamie Stein, director of digital initiatives at PepsiCo, the company has a variety of brandcentric happenings planned like a Quaker pod off the show floor where folks can taste a new Chewy granola bar and a Trop50 CSR program with E! host Giuliana Rancic to support free school breakfast programs. “These women are important to us and to our long-term success,” Stein said.

BlogHer is also making news because of findings about young children and their use of smartphones.

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High-Tech Pepsi Vending Machine at Internet Week, Of Course

Among the many attractions at the Internet Week NY HQ is the glowing Pepsi vending machine, or the Social Vending System, as the cola company calls it. Of course, Internet Week would have the most high-techiest of all things.

The touchscreen machine not only dispenses soda, it also lets you send a free soda to friends with a note and even a video.

At this point, the machine is just a prototype developed by the company’s new Equipment Innovation team, and the only one out there is at the show. But it’s expected to roll out during Q4, a PepsiCo spokesperson tells us.

Besides complimentary soda, the machine will also connect with the Pepsi Refresh Project, PepsiCo’s big CSR initiative. And PepsiCo assures in its press release that they don’t store email addresses and other personal info unless you want them to.

Fleishman-Hillard is working with PepsiCo on the new machines.

Ketchum, Weber Shandwick Lead the SABRE Tally with Eight

The Holmes Report packed them in at Cipriani’s last night for the SABRE Awards dinner. PR firms came out in full force for the event where Ketchum and Weber Shandwick took the most awards for the night with eight. Weber shared the Platinum SABRE Award with Edelman and PepsiCo for Pepsi’s Refresh campaign, the company’s big social media CSR initiative. Among the awards Ketchum took home were for CSR with its client FedEX and for product media relations targeting trade media for client Navistar.

Other winners for the night were Glover Park Group in the public affairs category, MSLGroup for its work with Pepto-Bismol in the single special event category, and WPP with Ford Motor Company in the trade show category. A full list of Gold and Silver award winners is available here.

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PepsiCo Wants to WIN with Women

PepsiCo's Jamie Stein and E!'s Giuliana Rancic in a WIN video.

PepsiCo‘s Women’s Inspiration Network (WIN) will be at SXSW to capture footage and talk about digital trends with female influencers. WIN is also sponsoring the Digitini 2011: Women’s Inspiration Awards at the conference.

“It’s about engaging women, being informative and fun,” said Jamie Stein, director of digital initiatives at PepsiCo, which launched WIN at the Social Media Week conference last month. WIN offers video content (Stein says they’re “open to other formats as well”) on issues of importance to women. According to Stein, female-targeted initiatives have been executed on a brand-level in the past, but now PepsiCo has taken it to the corporate and cross-brand level.

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