Much like the Internet changed the way people read the news, social media drastically altered the way PR pros develop our strategies.
Every aspect of media relations, public affairs, and client outreach has been influenced because every person has a voice on whatever online network he/she chooses. However, the one area in which most of us are just beginning to understand social’s influence is crisis communications.
All crisis communications plans are being rectified, teams are being reconstructed, and ideas are being changed because the information vacuum of social media can suck a little if you don’t prepare accordingly.
The question is: When it comes to social media and crisis communications, is “preparation” even possible? An answer may be in a story involving a canine hater and former CEO of Centerplate named Desmond Hague. Read more