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Posts Tagged ‘PETA’

Does Social Media Make Crisis Communications More Difficult to Manage?

Crisis-magnifiedMuch like the Internet changed the way people read the news, social media drastically altered the way PR pros develop our strategies.

Every aspect of media relations, public affairs, and client outreach has been influenced because every person has a voice on whatever online network he/she chooses. However, the one area in which most of us are just beginning to understand social’s influence is crisis communications.

All crisis communications plans are being rectified, teams are being reconstructed, and ideas are being changed because the information vacuum of social media can suck a little if you don’t prepare accordingly.

The question is: When it comes to social media and crisis communications, is “preparation” even possible? An answer may be in a story involving a canine hater and former CEO of Centerplate named Desmond HagueRead more

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Pamela Anderson Sort of Ruined the ALS Ice Bucket Challenge


For the past couple of months, the ALS foundation has earned more than $70 million thanks to the ‘Ice Bucket Challenge.This stunt has become a thing of legend created to raise funds for and awareness of Amyotrophic lateral sclerosis (ALS). 

Of course, Hollywood has broken out the flip cams in droves in hopes of getting 15 extra minutes of fame raising the bar and bringing in some coin for a great cause. ALS is getting the attention it deserves regardless of whatever lies in the hearts of these famous folks.

Unfortunately, serial B-lister and anti-fur advocate Pamela Anderson decided to steal the spotlight and make her own cause out of this cause. We wonder whether PETA is proud of this.

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Don’t Stray from This: PETA Needs to Get Involved in the Olympics


We discussed the kind of breed Vladimir Putin is yesterday. He is more than just the Major Domo of Russia. The guy is a veritable badass who walks outside more times with his shirt off than Miley Cyrus jonesin’ for the paparazzi.

One does not mess with the Prime Minister, but this latest news may force the zero-to-bat-ess-crazy-pimp-slap-action-hand of PETA:

A pest control company which has been killing stray dogs in Sochi for years told The Associated Press on Monday that it has a contract to exterminate more of the animals throughout the Olympics.

Yeah, I thought that would get some attention. More puppy-non-love after the jump…

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Finally, Something PETA Will Ignore. Maybe. Well, Who Knows?

MorrisseyIf Abraham Maslow had created a hierarchy of people respecting animals from pet owners to bat-ess-crazy people who treat animals with more respect than other people, then PETA would be granted its own step in there somewhere along with some of its heinous advertising.

Every group dangling on the fringe is going to have its radicals. You know the ones: Dumping a bucket of paint on a fur coat and running like Usain Bolt to escape the ass whoopin’ that’s sure to come. From churches to Capitol Hill, Hollywood to Broadway, the cereal crowd is everywhere (e.g., fruits, nuts and flakes).

However, PETA has a reputation for hosting family reunions with those kookaberries. No rational debate. No intelligent conversation. Just vitriol to the point of cussing out someone’s mama and kicking her walker out from under her after leaving a bruise on her varicose-veined shin.

And the Special K of them all would be Morrissey and his crazy behind. Wait until you hear this…

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Joan Jett Kicked Off Thanksgiving Float for Being a Vegetarian and PETA Supporter

73180909AP017_W_Lounge_At_MThere are many things people may immediately associate with Joan Jett: the term 80′s icon, female empowerment, “I Love Rock N Roll,” and maybe even that movie starring Kristin Stewart…but the fact that she’s a vegetarian? Only the cattle ranchers of South Dakota seem to be intensely focused on that detail.

Jett, who was scheduled to perform on a parade float representing South Dakota in this year’s Macy’s Thanksgiving Day Parade, has been removed from the float because ranchers protested, complaining she’s a vegetarian and a critic of their livestock production.

Jodie Anderson of the South Dakota Cattlemen’s Association told an affiliate of CNN, “So, of course, when we learned that about Miss Jett, we were rightly concerned about her representing South Dakota and a state that is so heavily reliant on agriculture and livestock production to drive our economy.”

Talk about creating a PR problem where there probably wasn’t one.

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What Can Estée Lauder’s New Focus on Corporate Responsibility Accomplish?

Yesterday brought news that The Estée Lauder Companies, in an move clearly designed to strengthen the brand’s reputation as a responsible company around the world, created a new position within its corporate responsibility unit.

The company chose Pamela Gill Alabaster, former SVP of corporate comms, sustainable development and corporate affairs at L’Oreal, to fill the new role with the general purpose of keeping CSR strategy “in alignment with the Company’s long-term business objectives”. What does that mean, exactly?

In recent years, Lauder launched various CSR initiatives focused on highlighting environmental programs and presenting a more diverse face to an expanding global market. The company has faced related PR challenges in the past, particularly on the subjects of sustainability and animal testing—both of which will be central to this new CSR move.

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Porn Site Devoted to Charity Launches with Strong Mission Statement and New Promo

We know sex sells, and we’ve seen non-profits from PETA to the American Public Health Association use provocative tactics to garner attention and raise money, but porn website is hoping to corner the market on the idea of being bad to do a little good.

The adult website, which describes itself as “the first user-generated, nonprofit pornography site devoted to funding charitable and ethically driven projects” is being unveiled with the help of Being, the Paris office of ad agency TBWA. The agency created a 90-second promotional video called “The Lover”, which introduces the world to Come4′s first charitable initiative—helping to fund the Asta Philpot Foundation, which is committed to raising public awareness about the sexual rights of disabled people.

Come4 describes its mission and intentions this way:

“‘Sex’ is the top word searched on the Internet. With nearly billions of yearly revenues, the sex industry is one of the greatest markets online. Unfortunately, it is also one of the less ethical and transparent ones…

The prevailing model is finalized to business, and thus it systematically aims at subjugating our sexual imagination to marketing standards. As a result, instead of reflecting the natural plurality of human sexuality, much of today’s online sexual contents foster a one-dimensional perspective which is often fake, violent, macho-centered, and in many cases barely legal. We believe that we, as a self-aware community, can do better than this, and that time has come to rethink critically the relationship of online pornography and society.

With Come4 we aim to ignite a new sexual revolution, one that has at its core people instead of money, respect for diversity instead of uniformity, and solidarity instead of selfishness. Our goal is to devolve at least 1 percent of the total revenue of the online sex industry to support ethical causes aimed at defending and promoting sexual rights. Provided no one is harmed and that everything is legal, is there any reason why these revenues cannot be used for better ends?’

We never thought the mission statement of a porn website would have us wanting to cheer, but…dare we say it…Huzzah! This is some seriously well-crafted branding; the company manages to describe exactly what’s wrong with its own industry, and then explain with earnest precisely how it plans to overcome and redefine the meaning and purpose of that business. We are, despite ourselves, impressed.

What do you think, readers? Is this something you could get behind (no pun intended), or is this mission statement the equivalent of a phenomenal political speech given by another smooth-talking-but-no-different-from-the-rest candidate?

PETA and SeaWorld Make the Perfect PR Storm

PETA is the crazy aunt Esther of public relations. You never know what she is going to say or do, and in a way you kind of love her for it. In many regards PETA is synonymous with public relations, because much of the public associates the brand with one of its many controversial campaigns.

From leveraging the power of human sexuality to animal cruelty, PETA has always managed to gain the public’s attention. This time, however, PETA is focusing its efforts on a more select audience: the stockholders at SeaWorld. PETA paid $2,273.70 for 80 shares of SeaWorld stock, which went public on April 19. With money comes access, and that amount is just enough to provide PETA access to SeaWorld’s annual meetings where it can promote its agenda and ask for policy changes.

SeaWorld, unsurprisingly, is not happy. PETA vehemently disapproves of SeaWorld’s very existence, claiming the park enslaves wildlife such as orca whales and profits from the imprisoning and display of animals. The treatment of animals is an emotional issue that resonates with the public, no matter where they stand on the issue. This makes the confrontation compelling for anyone in our industry. This is a battle for the hearts and minds of the American people.

Both PETA and SeaWorld claim that education is critical to winning over the public. PETA wants the public to understand SeaWorld’s true practices and motivations; SeaWorld wants the public to understand PETA’s true practices and motivations. Both believe they own the higher moral ground.

PETA has clearly been very successful at creating controversy, and by creating this controversy it can claim PR success the same way modern art—no matter how untalented and confusing—can achieve legitimacy by compelling people to talk about art. But industry experts know that emotions come and go.

To win the public the facts must prevail.

PETA Drowns Joaquin Phoenix in Rejected Oscars Ad Spot

We’ve been wondering why Oscar-nominated actor Joaquin Phoenix hasn’t appeared in many films of late, and now we know the answer: PETA drowned him.

The world’s largest animal rights group is no stranger to controversial advertising. In fact, it could be argued that most of its past campaign themes–from models wearing nothing but strategically-placed lettuce leaves to ads likening the slaughter of chickens to the Holocaust–were developed with shock value in mind.

Now, PETA is claiming that ABC declined to air its latest spot during the upcoming Oscars telecast because it’s too “political and controversial.” The commercial features Phoenix submerged in water, as his voice-over draws parallels between the pain and fear associated with drowning and the ordeal of fish doomed to suffocate in the air after being caught. We’re willing to bet PETA didn’t actually expect ABC to run its ad, and was counting on the “too controversial” label to garner the attention the group is so good at earning. I mean, we took the bait, didn’t we? (No pun intended).

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‘The Hobbit’ Blamed for Dozens of Animal Deaths

The Hobbit: An Unexpected JourneyWe’re not going too far out on a limb when we predict that Peter Jackson’s upcoming “Hobbit” trilogy will be one of history’s biggest franchises—we’ll almost definitely end up seeing it this Christmas. But the series may have to forgo the usual “no animals were harmed in the making of this film” claims, because several wranglers who worked on the New Zealand production before quitting in protest now blame the production company itself for the deaths of dozens of barnyard creatures.

While the American Humane Association claims that no animals were harmed during filming, Jackson’s spokesperson acknowledged that “horses, goats, chickens and one sheep died” at a farm used to house wildlife actors with bit roles in the movie, calling the horses’ demise “avoidable” but claiming that producers worked to improve safety measures after the deaths (most of which occurred due to the sinkholes and steep cliffs surrounding the farm).

Will any significant changes come of this incident? In a statement, the AHA acknowledged that “what happens off-set remains a blind spot in its oversight” and that it may need to review the system it uses to approve practices on various productions.

Will it create a PR headache for “The Hobbit”? PETA plans to protest premieres in New Zealand, The US, and the UK, but we can’t see the story doing too much damage to the Hobbit brand—these films are far too big to lose any real box office over a few protests, no matter how well-organized they may be.

But it may damage Hollywood’s sometimes-shaky reputation as an animal-friendly town. And this isn’t a trivial issue; remember that HBO cancelled its brand-new horse racing show “Luck” earlier this year after several animals died on set.