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Posts Tagged ‘Peter Kafka’

Facebook PR Really Wants Famous People to Post During the Super Bowl

TETRRF-00013166-001OK: one last Super Bowl post before the big weekend, because this one provides us with a glimpse inside the Facebook PR team’s strategic manual.

This morning Re/code posted on a letter sent by the Facebook team to a talent agency in which the network explains the rewards public personalities will receive for participating in a little pigskin experiment.

The idea: big names will start a “WatchWith Party” by simply posting Super Bowl-related stuff and using the hashtags #FBWatch and #SB48 (because everyone uses Facebook hashtags).

You want to read the conditions, don’t you?

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Facebook Wants to Know What You Had for Breakfast This Morning

Facebook’s latest plan to convince brands and advertisers that its services have some real-world value involves utilizing the endless data collected via users’ adventures beyond their own accounts.

In other words, Zuck and company’s new aggregation partners will collect info about what users do when they’re not scrolling through their newsfeeds so the ‘book can better tailor ads to relevant audiences and convince more clients to pay for exposure. Yes, the faceless Big Data-bot wants to know which books you bought on Amazon, which shows you watch on Hulu and which restaurants you like on Yelp and Seamless — because it’s all about those cookies. Identifying data will be scrambled, so your names won’t be revealed. But still: New World Order, One World Government, cats marrying dogs, yadda yadda. We’re all doomed.

As All Things D‘s Peter Kafka observed yesterday, this sounds a whole lot like what Google and other companies have been doing for years. So now brands have two options: they can promote themselves the Facebook way by shoving sponsored stories in your face or they can use outside data to reach target audiences like everyone else. They can also do both and compare the data.

More options are a good thing! But will this move make Facebook more valuable for clients and users? We’re pretty tired of seeing sponsored posts that don’t interest us at all, so we’ll say maybe.

Cutting Through the Noise at the Consumer Electronics Show (CES)

Perhaps the grand-daddy of all trade shows, the Consumer Electronics show is in full swing here in Las Vegas, NV. It’s one of those events that’s big enough for media companies to issue press releases highlighting their coverage plans, which we recently reported on.

This PRNewser is on the ground for the show, scoping out the happenings and trends. Here are some things that we’ve noticed so far.

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Twitter Rolling Out ‘Early Bird’ Deals; Considering Pay For Follower Service


Here’s two Twitter trends to keep tabs on. First, “Twitter’s first venture into online shopping is simple in its execution: The company has launched an account called @earlybird, which will Tweet special offers to its followers,” reports Mashable’s Pete Cashmore.

Second, Peter Kafka of AllThingsD has a scoop that Twitter is considering a service that will allow users to buy followers.

YouTube Celebrates 5th Anniversary; Sends Branded Chocolate to Media

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YouTube turned five this week, and as part of the company’s efforts around the milestone, they sent a bunch of branded chocolate to media.

This picture, from Peter Kafka of AllThingsD is a bit grainy, but the note reads, “Thanks for the coverage over the years. Here’s hoping we’ll continue to give you something to write about for the next five. Enjoy!”

News Corp. Looking for PR Agency To Support Subscription News Initiative

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News Corporation is currently readying a digital news subscription service, and the company is looking for a PR firm to help them during the process.

The new service would feature News Corporation’s content alongside content of other publishers, to create a digital news consortium with the goal of getting people to pay for news content.

Peter Kafka of AllThingsD reports, “they [News Corp.] have been casting about for a public relations agency to help promote the plan, and have been telling prospective candidates about their proposed schedule.”

News Corp. declined to comment.

A source with knowledge of the agency search told PRNewser that News Corp. was seeking agencies a few weeks ago. They’re looking for “a real global firm that can help them cope with this in the U.K. and U.S.,” the source said.

Peter Kafka of AllThingsD on the Menu: Managing the “Big Bang” of Media Coverage Versus “Steady Flow”


PRNewser joined GalleyCat editor Jason Boog on the Morning Media Menu this morning with guest Peter Kafka of Dow Jones’ AllThingsD.

Kafka has reported on media and technology since 1997, and shared insights into the week’s biggest tech headlines–stories that will shape media news for the next few years. He discussed a new strategy for music videos on the web and the hypothetical Hulu for magazines being developed by the world’s most powerful publishers.

The latter story, which was formally announced yesterday, is being pitched by agency CooperKatz. Kafka called the press release “information free” but then said, “I was cruising the web this morning and plenty of folks were writing about the press release. All the papers of record have covered it, etc., so I’m not so sure that’s a bad thing.”

In terms of media relations strategy around launches, Kafka said, “They [PR] want a big bang when they launch, I guess that must be protocol, but I’m a little confused by it. I would think you would want a steady flow of coverage throughout the life-cycle of the product you’re launching. That all the conversation happens the first day it doesn’t really help you.” That’s the thing, PR wants a big bang around the launch and a steady flow. However, only some Jedi masters can manage to pull off both.

You can listen to all the past podcasts archived at or download episodes for free on iTunes.

ad:tech Apologizes for Pay-for-play Emails

Yesterday Peter Kafka of AllThingsD published in its entirety, a solicitation from a person hired by ad:tech offering discounted admission in exchange for positive blog posts, Tweets, or Facebook updates about the industry conference.

ad:tech’s Event Director Mike Flynn issued an apology, “We Messed Up” explaining the strategy was hastily implemented with just a few weeks till the conference. The email was sent to bloggers and journalists who had attended in the past. Kafka, PRNewser and likely a number of others received it.

My co-editor confirmed by phone yesterday that the person who sent the emails neither works internally at ad:tech, or at their PR firm Edelman.

Flynn’s full statement is after the jump:

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Trade Show Attempts to Barter Sponsorships For News Coverage

Peter Kafka of AllThingsD is right when he said, “…there really are some sleazy marketers out there, so many that letters like this one, which popped into my inbox this morning, don’t even raise an eyebrow…” He’s referring to an email sent out today to key influencers in the “digital marketing community.” Apparently Kafka is one, and so is PRNewser.

The problem is, the email basically attempts to barter freebies at the trade show in exchange for news coverage of said show. It even includes “suggested postings” such as “why you like ad:tech.” It’s one thing to send this to marketing contacts at companies who may be interested in a sponsorship agreement of some sorts. It’s another to send it to journalists and bloggers who likely would be given free entrance anyway, and then ask them for coverage.

We spoke with the person who sent out the email, and won’t name them here. They did tell us that they work neither for ad:tech, or Edelman – ad:tech’s agency of record last time we checked – but said they are “helping ad:tech with a few specific things.”

We point this out not only because it’s bad practice, but it seems to be on the rise. The number of emails we receive that are similar to this one have been increasing. View the full pitch after the jump.

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CNET’s McCarthy: Twitter Has Replaced ProfNet


This PRNewser moderated the “Blogging Tech” panel at today’s PRSA T3 Conference in New York, alongside Peter Kafka of AllThingsD, Matt Sarrel of PC Magazine and Caroline McCarthy of CNET.

A comment by McCarthy may have driven the most note taking among the crowd when she stated, “Twitter has pretty much replaced ProfNet” when it comes to her sourcing stories. ProfNet already faces competition from Peter Shankman‘s HARO, and it’s natural that Twitter and other social networks/sites will start to creep in as well.

We’ve heard from numerous agencies on both sides of the fence, some have canceled or are considering canceling their ProfNet subscriptions, while others believe the service provides unique value. What’s your take?