According to the press release for his holiday party, the guests joining Peter Shankman at Hudson Terrace next Wednesday are “movers and shakers of the social media world” who have been selected for their “social media influence and engagement.”
These VIPs have been determined by Klout, the site that scores Web influencers, Shankman says in the release. However, a spokesperson for Shankman told us that it’s not about the Klout score necessarily, but rather the level of engagement and what these guests are talking about that’s important to the sponsors.
For the most part, it’s women who come out in full force to support efforts to raise awareness about breast cancer during the month of October. This year, a topless Peter Shankman appears among a series of portraits of female bloggers in support of this month’s Estee Lauder Breast Cancer Awareness Pledge campaign.
“I don’t take my shirt off for anything,” said Shankman. But when Estee Lauder came looking for bloggers for the campaign, he decided to do it. “It showed that this is not just a disease that affects women. It affects men who get the disease as well as the women that men love. ”
As we mentioned in our original story, the paid version will be in addition to the free version. And the free version will remain exactly the same, says Shankman. Read his blog post on the matter here.
Is it really epic? Maybe, but that’s for you to decide. However, Help A Reporter Out founder and all around well-networked PR guru Peter Shankman has gotten into it with another well-networked PR consultant Kami Huyse, after Huyse pointed to a tweet from Shankman that read, “New rule: If your email starts off with ‘I want to pick your brain,’ my reply starts off with ‘at $400 per hour,’” and used it as an example of how “micro-fame breeds arrogance.”
Huyse didn’t mention Shankman’s name in the post, but it wasn’t hard for people to almost immediately connect the tweet back to him. And of course, Shankman unleashed back on Huyse in an open letter on his blog.
This PRNewser knows both Shankman and Huyse personally, and thinks this whole thing is one big waste of time. However, there are a few points to be made.
Breaking: PR software company Vocus (NASDAQ: VOCS), has acquired Help A Reporter Out (HARO), a service which matches up journalists with sources.
As part of the deal, which was just announced at Vocus’ user conference in Washington, D.C., HARO founder Peter Shankman [pictured] will join Vocus as a vice president.
“I’ve been talking with Vocus now for probably five months,” said Shankman in a phone interview with PRNewser. “They are definitely HARO’s largest advertiser by far. When [someone's] your largest advertiser, you get to talking,” he said.
Peter Shankman‘s connect journalists with sources service – Help A Reporter Out (HARO) – has become wildly popular over the last two years since it was founded. So popular, in fact, that HARO imitators have been sprouting up.
Shankman’s lawyer, Jerry S. Goldman of Anderson Kill & Olick, P.C. told PRNewser today via email, “my client has no qualms with legitimate competition and welcomes new and original ideas. HARO, like any other company, will protect its valuable intellectual property.”
Crisis and reputation PR experts believe the Tiger Woods presser was ineffective this morning, if you could call it a press conference. Only the three wire services were able to be on-site. As we mentioned this morning, the Golf Writers of America voted unanimously to boycott Woods’ statement reading unless it is opened to all accredited media.
The star golfer was stiff, over rehearsed, though he did finally frame the conversation–three months too late. Though anyone could have predicted he’d avoid the details of the actual incident that occurred on Thanksgiving night, no answers were given except a staunchly worded defense of his wife Elin Nordegren on domestic violence questions. He did apologize for his marital transgressions: “For all that I have done, I am so sorry,” Woods said. “I have a lot to atone for.”
The mention of his Buddhist faith was a surprise, likely aimed back at the Brit Humecontroversy from last month.
Fox News and ABC News Now had savvy self-promoters Peter Shankman and Ronn Torossian on hand respectively for commentary (screenshots and clips as they become available).
Here’s what our sources, and a handful of industry Tweeters think:
In the Audi campaign, the Green Police are “officers” that appear in a series of mock PSAs to teach people how to make better choices to protect the environment. However, the Green Police also refers to a group that was affiliated with Nazi persecution and execution of millions of Jews during World War II.
One can imagine that the connection is the last thing Audi, a German company, would want to have made in regards to its new campaign.
However, not everyone thinks the campaign is a crisis communications emergency. “I think it’s a stretch to say it’s fatal to the campaign. I think that’s overblown,” said Hill & Knowlton US Director of Risk Management and Crisis Communication Chris Gidez.
“A lot will depend on how compelling the campaign is,” he said.
Help A Reporter Out Founder Peter Shankman disagrees. He said on Twitter, “Nothing good can ever come from a PR campaign involving Nazis.” Indeed, one would think that even the potential risk of such an association would deter the brand from choosing Green Police as the title of their campaign.
We begin our 2009 Year In Review coverage with a list of five important innovations that made the biggest impact on the PR industry over the last year.
Click continued for the complete list. Coming soon in our continuing year in review coverage: agency trends, the top five pitches of 2009 and more…
1) Facebook Makes Changes to “Fan Pages”
Facebook’s changes to their “Fan Pages” in March — which are destinations set up on the social network by everyone from celebrities to large brands — was possibly the innovation that brought brands and marketers on to the social network en-masse, giving them a formal and better way to communicate. Perhaps the biggest change was that status updates from fan pages now appeared in user’s news feeds “more often,” wroteDavid Berkowitz in Advertising Age. This positioned brands in the same way as ones’ “friends” on the social network for the first time.