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Posts Tagged ‘P&G’

P&G Wants To Convince You That You’re Just-Worn Clothing Needs A ‘Swash’

swashPicture it: It’s an ordinary evening. You’ve had a day filled with meetings, writing a press release for a client and lunch with a reporter. You’re finally home. You’ve pulled on your favorite sweats for an evening of wine and Dating Naked when you take another look at the shirt you wore that day, tossed over the back of a chair. You kind of want to wash it but you think, “Is it really that dirty?” What’s a person to do?

[Insert image of wide-eyed man/woman shrugging in an exaggerated manner.]

You Swash it!

At least that’s the conclusion that P&G wants you to come to. The company will sell a $500, four-foot-tall machine that uses “gel-filled pods” ($6.99 for a pack of 12 single use pods) to “neutralize odors,” rid a garment of wrinkles and restore its fit. It’s not really washing. Not really dry cleaning. It’s “swashing.” The machine will be available at Bloomingdale’s next month.

The target market for this item is what The Wall Street Journal calls the “re-wearer,” someone who feels the item they just wore isn’t really that dirty so they want to get one more wear out of it.

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Choice of Former P&G CEO Robert McDonald For VA Is A Nod to Agency’s Managerial, Comms Needs

 

In a surprise selection, President Obama will choose former P&G CEO Robert McDonald to head up the Department of Veterans Affairs, an agency that has come under fire in recent months for the poor job it’s been doing taking care of the needs of the nation’s veterans. By turning to McDonald, the administration is conveying to many that the agency’s problems go beyond an understanding of the military. It suffers from bureaucratic ills and communications issues.

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P&G Apologizes for Putting Rosie the Riveter Back in the Kitchen

Frustration with the gender roles portrayed in ads for cleaning supplies is nothing new — with a few notable exceptions, women are cast as cardigan-wearing overlords of all things tidy, while men are depicted as bumbling oafs who can’t tell a vacuum from a garbage disposal.

While most of us roll our eyes at these outdated stereotypes, every once in a while an ad comes along that inspires more ire than eye-rolling. A recent campaign for Swiffer has done just that, leaving parent company Procter & Gamble scrambling to make amends.

The modern American woman wears many hats — including the one labeled “primary breadwinner” in 40% of US households — so it comes as no surprise to us that Swiffer’s domesticated reinvention of Rosie the Riveter, a character created to urge women to join the workforce during World War II, has caused something of an uproar.

While Rosie’s catch phrase “we can do it” originally referred to holding down a job in a man’s world while keeping up with family life and other responsibilities, Swiffer’s reinvention leaves us imagining that “it” now refers to mopping the floor to a sparkling clean — somehow, not quite as inspiring. Read more

Tide Pods Overcome Bad PR with Big Sales Win

Finally, thanks to Tide Pods, laundry-doers everywhere have been delivered from the painstaking multitude of steps required to open a bottle of laundry detergent, measure it out in the cap and pour it into the washing machine. Rejoice!

The convenient, colorful, pre-measured pouches have been advertized as the biggest laundry innovation in a generation, and the public seems to agree — Tide forecasts $500 million in earnings from Pods’ first year of sales. And this fact is even more remarkable given the parade of PR hiccups that the product has encountered since its release in February.

First: thanks to supply shortages, Pods came to market six months late lacking the retail promotions usually afforded new products. In fact, the supply shortage is still something of an issue–Tide keeps smaller packs in storage and excludes the product from all company coupons.

Tide’s biggest PR challenge, however, concerns repeated reports of children eating the small, brightly-colored Pods.

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Roll Call: Hill+Knowlton Strategies, DEC PR, Zing, and More

Hill+Knowlton Strategies has announced that Amy McMichael Paddock, SVP and general manager of the firm’s Austin, TX office, will co-lead global client services with Vivian Lines, vice chair and co-head of client services. Paddock will work from Austin and report directly to H+K’s global chairman and CEO Jack Martin. In another shift, Bill Lauderback has also been named general manager of H+K Austin. Bill most recently worked as a senior advisor at Public Strategies, a role which allowed him to  counsel clients on strategic campaign development and execution with a particular emphasis on government relations. In his new role, he will draw on more than 25 years of senior-level experience in business management, government affairs, public policy and communications. (Release)

Australia’s DEC PR has named Kirsty McRae as client services director and “head of consumer.” In her new role, Kirsty will champion the provision of the highest levels of client service across the agency’s key clients and build on the agency’s successful consumer business. Kirsty has more than 10 years industry experience across consumer and corporate PR along with the attendant expertise in global and domestic market initiatives. Her client portfolio includes P&G, Unilever, Nike, Bacardi, Billabong, Danone, Premier Foods, BMW Mini and Intercontinental Hotel Group. (Release)

Zing’s two most senior executives, Robert McEwen and Preya McMahon, have created a second brand, McEwen McMahon, which will offer more corporate public relations services while Zing remains a consumer PR brand. “Zing will continue to focus on the beauty, fashion, lifestyle and entertainment work that has been its hallmark,” the two principals said in a release, “while McEwen McMahon will be more of a high-level consultancy, advising C-suite executives on internal and external reputation management issues.” (Release)

Huffington Post ad sales chief Moritz Loew has been dismissed by AOL. According to Adweek, Loew believes the dismissal was the result of a background check and an outstanding warrant from a 2003 DWI charge. A spokesperson from AOL told Adweek that “Recent information has indicated that Moritz’s hiring did not meet AOL requirements.” (Adweek)

Roll Call: P&G, Hilton, Arthur Page Society grants, and more

P&G‘s global external relations head Christopher Hassall is retiring on June 30, prompting a restructure of the company’s comms team, reporting to global brand-building officer Marc Pritchard (left). The group will shrink from 1,200 to 800, with a number of employees moving to regulatory and legal areas of the company. The new structure is in line with the company’s five-year $10 billion cost-cutting plan. [via]

Christian Kuhn has been appointed VP of marketing for Homewood Suites by Hilton and Home2 Suites by Hilton, two all-suite, extended stay hotel brands. Kuhn was previously director of brand marketing for Embassy Suites. He’s also worked with AOL and AARP.

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P&G Launches A Campaign for the London Olympics With an Ode to Mom

This tear-jerker is part of Proctor & Gamble’s “Thank you, Mom by P&G” push for the 2012 London Olympics. Launching 100 days before the Games, the clip, called “Best Job,” is available on a Facebook page dedicated entirely to the campaign. In addition to the video, there’s a scrolling page containing “Thank you, Mom” messages from visitors, an app, and a website dedicated to the campaign. The company is also raising $5 million for youth sports groups around the world and is donating more than $50,000 to KidSport Canada.

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Social Responsibility in the Global Spotlight

Corporate social responsibility and marketing with a higher purpose were central themes at the Global Marketing conference on Wednesday in New York. The event, hosted by the Association of National Advertisers and World Federation of Advertisers, was held during Global Marketer Week. Senior marketing executives from around the world discussed how CSR applies to their brands.

“The fundamental shift to purposeful marketing from the 1970s mantra to deliver shareholder value is now underway,” according to Marc Mathieu, marketing SVP at Unilever. Jim Stengel, former global marketing officer at P&G, further noted the need for a new business model since “only nineteen percent of Americans have confidence in big business, according to a Gallup poll.”

More talk about why CSR is so important these days after the jump.

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Roll Call: GolinHarris, Women at NBCU, Allison + Partners, and More

Margaret Shubny has joined GolinHarris in Chicago, filling a new executive director role. She will be leading several accounts in the healthcare practice as part of the firm’s “Catalyst” group. Shubny was most recently MD of Burson-Marsteller’s healthcare practice.

The Women at NBCU advisory board has six new members: Julie Eddleman, marketing director for North American media and shopper marketing at P&G; Annie Young-Scrivner, global CMO of Starbucks and president of Tazo; Fiona Morrison, who was most recently director of brand and advertising for JetBlue Airways; Susan Whiting, vice chair at Nielsen, responsible for client relations and marketing; Sarah Greenberg Roberts, head of publicity at The Weinstein Company; and Mindy Grossman, CEO of HSN. Women at NBCU is the female-targeted marketing and research initiative at NBC.

Allison + Partners has named Trudi Boyd GM of the firm’s Washington D.C. office, helping to build the public affairs practice and managing growth and client service for the office. She previously spent 14 years at FTI Consulting, most recently serving as MD of the Health and Life Science practice.

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Spin the Agencies of Record

Ad Age is reporting that P&G has moved its Gillette account from Porter Novelli to Ketchum after a competitive review. PN had been Gillette’s agency for the past 20 years. The review was reported in August. Ketchum will work closely with ad agency BBDO. Other P&G firms in the U.S. are MSLGroup and DeVries (Publicis and IPG firms, respectively), Paine PR, Marina Maher Communications, and Taylor.

Euro RSCG Worldwide PR has been chosen as AOR for Stand Up for Heroes, a celebrity fundraising event benefiting wounded U.S. servicemen and their families. The Bob Woodruff Foundation and the New York Comedy Festival are partnering for the event for the fifth year. It will be taking place November 9 at 8 p.m. at New York’s Beacon Theater. Jon Stewart and Jim Gaffigan are among those slated to participate.

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