In case you wondered how the world’s most visible face interacts with the followers of his office’s official Twitter feed, the White House has released this in-no-way-heavy-hitting video documenting a few moments in the life of @WhiteHouse. While we can’t pretend to be terribly impressed, we will admit that the President is a bit more…intimate than many other prominent tweeters.

No word on whether the intern/PR rep/spambot who usually mans the feed will ever get his or her moment in the sun.

The press release has morphed in the age of digital communications and busy reporters. Contrary to the one-size-fits-all text release of yore, today, there are options for pushing your news out that range from the minimalist to the deluxe.

In mediabistro.com‘s  latest PR, Perfected feature, “3 Ways to Revive Your Press Release,”  we take a look at the press release possibilities that will get you media attention. You decide which is right for you and your client.

Click here to read more.

Inc. magazine gave TechCrunch editor Michael Arrington a chance to sound off on his work style in their “The Way I Work Feature.” For those in tech PR, it’s no surprise that Mr. Arrington’s site has quickly moved to the top of the tech press pecking order. The good thing for PR pros is that Arrington says he’s open to meeting your CEO…just not for dinner:

I don’t like PR people for the most part. I like going to CEOs directly. If a PR person suggests I meet the CEO of this new company, I always say yes. But if they say, “Can we set up drinks? Or dinner?” I say no. I hate that—it is a huge waste of time. Let’s meet over coffee or get on Skype video and talk about your company, but I don’t want to chitchat about your family, because I don’t know you. If I have time to go to dinner, I want to do that with my college friends or my parents or whomever I’m dating.

Arrington works long hours, so chances are he’ll see your email or announcement no matter what time you send it. Oh, and if you’re looking to bond over shared musical tastes, Arrington says he likes music that is “not happy music—Metallica, Eminem, Rage Against the Machine.”

RELATED: Check out Arrington’s missive today, “Anatomy Of A PR Spin (AKA How To Lie Like A Pro).”

Clusterstock editor Joseph Weisenthal received an interesting pitch today. The salutation combined his Twitter handle, name and his unofficial title, “blogger.” This is just a friendly reminder to get your mail merges working correctly – or better yet – try using them less frequently and write out personal emails to the media.

As we’ve noted over the last week, the White House has gone on a PR offensive against Fox News, calling out the network in TIME magazine, CNN and The New York Times. Will it be effective?

It’s common practice in PR not to directly address your adversaries, especially when they are “smaller” than you. Many of us have seen small, no name companies taking shots at the big players in their field. If they get the big player to respond, it’s gold. But this is the White House we’re talking about – not a Fortune 500 (or smaller) company. What kind of message does this send? Is it that Fox News is the one critic that is too big to ignore?

TVNewser has a poll up today that asks, “Will The White House’s New Attacks on Fox News work?” So far, 86% of respondents have answered, “No. These tactics backfire. And Ailes knows how to fight,” while 16% said, “Yes. It will solidify their base and make Obama look tough.”

Lindsay Olson is a partner and recruiter with Paradigm Staffing (and PRNewser guest columnist). She specializes in helping companies and agencies find public relations and communications professionals throughout the United States. Olson has over ten years experience recruiting in the PR industry and also writes a career-related blog at LindsayOlson.com. You can find her on Twitter via @prjobs.

Olson’s latest column seeks to answer a question on the mind of many PR pros currently looking for jobs: What goes into a good PR portfolio? Olson spoke with HR managers at several agencies to get their take. Read on to see what she found out.

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