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Posts Tagged ‘PR’

5 of the Bestest Practices Learned from Social Media in 2014

Education concept: Thumb Up and Best Practice on computer keyboaThe year is almost done — and looking back, it’s easy to say that “social media” had a colossal year.

Pinterest grew up to become No. 3 in terms of traffic. Facebook finally learned to monetize itself. Twitter’s ateempt to look  more like Facebook actually worked. People now use the Internet for social media more than for shopping, gossip, or even porn.

However, 2014 was also a year for learning. There were lots of winners and losers (who will be making an appearance in the PRNewserverse very soon), and we can use to their experiences to come up with five best practice principles. This week’s #5Things does the homework for you and dives into lessons learned.

Here are the 5 bestest practices learned from social media in 2014.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

The 5 Categories of Digital Friends for PR Professionals

digital friendsLast week, I was having a conversation about my peeps on Twitter.

“How did you get them all?” “What did you do to get their attention?” And possibly “Did you buy them a steak dinner?” And it got me thinking about the many reasons people like following others, as well as getting others to follow them.

While the top reason is ego…eh, influence, there are other aspects to offering reasons to get people to like your pictures or posts, or comment on your tweets. So, I began to audit my own Twitter account, which led to me this: PR folk making “digital” friends.

Are they real? Do they exist? Would they care if they met you IRL? Does any of this make sense? For the average PR pro, digital friends fall into five main categories (yes, it’s this week’s #5Things).

Where do you fall? Read more

How PR Tried to Take Away ‘Black Friday’

you have to fight So here I am, wrapped in my Santa Snuggie with a Turkey hat, going in and out of a gravy-induced coma while beset by media coverage of “Black Friday.”

The mayhem. The carnage. The humanity.

I thought this day of delirium had to do with getting stores “in the black,” but then I stumbled upon a Big Friday fact that I didn’t know:

PR tried to kill it…or at least spruce up its reputation a bit.

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An Open Letter to Veterans Day

veterans-day-washington-dc-2014

(Photo Credit: AP)

Dear Veterans Day,

I realize that writing a letter to a holiday may be a strange thing for you (and everyone out there reading), but I need to talk to you. This is your day, a day that really is one of the best CSR campaigns ever. Sorry for the PR jargon, but I want you to know that we understand what’s going on.

This day wouldn’t be possible if it weren’t for the heroic sacrifice and service for America’s defenders in the U.S. Army, Navy, Air Force, Marines, Coast Guard, and Reserves. So, we want to thank them all and give them (and you, Veterans Day) the respect they richly deserve.

Still, I’m writing you on behalf of PR practitioners everywhere.

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Understanding 5 Types of PR People (and How to Work With Them)

funnypr

A couple of weeks ago, our #5Things list concerned the 5 types of reporters and how to work with them.

While we appreciate the reads, shares, and comments, one question came through loud and clear: “What’s your take on the types of PR people?”

In the interest of facilitating a better representation of what PR peeps should — and should not — be, we have devised five general types of public relations professionals. In order to be fair, we also suggested some “best practices” for learning how to work with them.

We have all met these folks. They are us.

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5 Reasons Why SEO Belongs in Your PR Toolbox

Toolbox

The aphorism “A good craftsman never blames his tools” holds true most of the time unless there is a PR professional that doesn’t understand which tools are actually in his or her toolbox.

As this industry evolves, we should always be on safari to find new and exotic contrivances to place at our clients’s disposal. They do count on us breaking out those utensils to give them hits, awareness, traffic — and to justify the occasional braggadocio.

Agencies are becoming more integrated every day, yet many PR types still lack the new plug-in SEO appliance. Honestly, there’s no excuse for that — and for this week’s #5Things, here are five reasons why SEO should be in every PR’s toolbox.

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The 25 (Other) PR Blogs You Should Bookmark Today

BlogHere at PRNewser, we (that’s this team right here) believe we have a sweet blog full of flack-y posts focusing on the PR perspectives behind current events.

We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature stories from across this sometimes-great industry of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle.

Here are 25 (other) blogs all PR pros should bookmark.

They are listed in no particular order, but they do have a place in our folders. They should be in yours too.

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Top 5 Ongoing PR Industry Debate Topics

Create-The-Debate

Let’s do this! (Image: The Parliment [U.K.])

There is a potpourri of things that make up this great industry: people from all walks of life; diverse experiences creating premiere skill sets; campaigns that make you proud to be a PR professional. You are probably thinking of some now to fill in those blanks.

Whatever they are, cherish those memories because they make public relations what it is today.

On the other hand, if you don’t have those memories, it is probably because you have been involved in any number of inner-agency or in-house-team spats about principles of public relations. Some have come, others have gone, but at least five of them show no sign of going anywhere.

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5 PR Catchphrases ‘Spinning’ Out of Control

PR-Dictionary

Much like niche cultures and mainstream industries, public relations has developed a glossary of its own. It’s not “‘In N’ Out” burger ordering off the menu’” cult-like verbiage, but flacks from all walks of life speak in the same universal code.

We understand each other when discussing work around a water cooler. We empathize with each other when commiserating about the cries of a client over an adult beverage. We share experiences as we exchange terminologies native to PR during a networking soiree.

And yet, there are a couple of phrases that we should really just stop repeating, at least in the way they’re used today. Here is this week’s 5 Things: The 5 PR catchphrases that are spinning out of control.

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5 Things Wrong with the Press Release

PR ER

Once upon a time, there was a tool called the press release.

It was the largest hammer, longest nail, and strongest muscle all in one. Flacks were able to write commercial-esque documents in hopes of national pick-up. Clients were happy because of their approved (and finely crafted) 18-paragraph quotes. PR agencies were happy because they had a sure-fire journalism story written with fluidity.

Today? No one seems happy.

Releases don’t get that universal attention. Clients don’t get infomercial-length quotes. The Web certainly can’t stand such content, what with Google’s pet Panda traipsing all over free news wires like a scene from Godzilla. So, what happened? After the jump, we take a look…

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