One man’s PR fail is another man’s business plan…if that other man happens to be “designer with a conscience“ Kenneth Cole.
In case you thought some clueless intern was responsible for what seemed like a tactless marketing message playing off the possibility of war in Syria, you’re wrong: Cole writes these controversial tweets himself, and he does it all on purpose. Cue maniacal laugh.
“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear
— Kenneth Cole (@KennethCole) September 5, 2013
When the designer responded to his latest manufactured controversy by stating that he intended to start a dialogue, he apparently meant “dialogue” as in “a conversation that will help promote my own company.”
So…the joke’s on you!