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Posts Tagged ‘PR Newswire’

The Value of a Press Release Is (Apparently) Five Dollars

Since it’s a (week)day, it might just be time for yet another post on the value of the press release.

This morning Derek DeVries, senior associate at Lambert, Edwards and Associates, noticed this promoted post on Facebook:

ICYMI, Fiverr is the startup that promises to help you do anything for the not-at-all arbitrary price of $5.

The list of tasks included under that flimsy umbrella just happens to include a big category for “find public relations professionals,” all of whom seem eager to compose said releases for the stated fee.

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PR Newswire Will No Longer Tolerate Your Spam

spam_can-SMWhile The Associated Press announced its plans to use robots to create financial press releases today, PR Newswire went in the (sort of) opposite direction last week with a new regulatory crackdown on spam. We missed it at the time, but now we’re on the case.

This move is interesting in that it won’t be based on algorithms alone: instead, the organization reports that its own editorial staffers will review submitted releases to make sure they deliver real value to readers via “a number of message elements” like original research and substantial analysis.

In other words, no more link-farming or jargon dumps/SEO tricks–in theory, at least…

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PR Newswire Promises Not to Give Stock Traders Early Access to Press Releases

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Of course I use Uber.

We know how tired you must be of reading variations on the question “do press releases even matter anymore?”

In the world of high-frequency stock trading, the answer is “oh hell yes they do”–and according to parties like New York attorney general Eric Schneiderman, basic releases can be worth millions of dollars to cut-throat traders who receive them literally milliseconds before the general public and make lightning-fast buy/sell decisions based on the information contained within.

Today PR Newswire officially joined its two primary competitors, Business Wire and Marketwired, in agreeing to curtail that practice.

What does this mean?

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Will Mobile Apps Change the Investor Relations Game?

Investor relations doesn’t get quite as much media attention as some of the more colorful aspects of the PR industry, but IROs (investor relations officers) are extremely important to most firms.

In many places, IR still runs on traditional paper documents–but quite a few organizations have begun using mobile technology to further empower both IROs and invest0rs.

We recently had a chance to speak to Jeff Corbin–an author and PR veteran with 15 years of IR experience whose team created theIRapp to help facilitate IR’s move into the 21st century–about what this development means for the future of the practice.

Why did you feel the need to create this app at this point in time? 

Over the past 15 years I’ve seen how tech has evolved (or not evolved), and the same players have offered the same services for many, many years. All of a sudden there’s something new: mobile as a communications platform didn’t exist the same way six or seven years ago.

Right now all companies need IR sections on their websites, but my professional view is that every company will soon be expected to have an IR app. It’s a whole new platform, not just an extension of the corporate website.

Do you think investors are ready to move toward mobile or are you anticipating a change to come?

If you go to an investor conference, everyone has a mobile device. The tech is already here, and they’re looking for instant gratification. The question: How are they using info from these devices to inform their investment decisions, and how can it be made simpler?

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PR Newswire Launches Agility

PR Newswire has launched a new platform, Agility, that will serve as a single place to push out news, monitor and target media, and engage with audiences. Users can access the hundreds of thousands of media contacts in the PR Newswire arsenal as well as the other data and analysis tools available on the new system. There are more than 300 early adopters so far, but you can learn more about signing up here and find out more about the new platform in the clip above.

Tech Roundup: Bitly Rage, Hitch up Your ‘Sidecar’

Twitter page loading is getting snappier, thanks to an engineering change that reworks hashbangs, or those tags that look like this: !#. The pages are said to load five times faster, which enables more Tweets to come through in real time. This is especially good news for those who like to Tweet live events.

Things may be speeding up at Twitter, but they are slowing down at Bitly, where users are having to go an extra step to shorten links now. Reaction was, to say the least, not good. Movie critic Roger Ebert (why does he have to always get his two cents in on totally unrelated events?) tweeted “bitly flooded with howls of complaint after incomprehensible and catastrophic redesign.” Incomprehensible and catastrophic? It is more annoying and irritating, an improvement only for the programmers there at Bitly and not the users.

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Tech Roundup: Executives Fear Video Leaks; Cision Adds Search Tools

-Cision has released Seek or Shout, a new online community for journalists, bloggers, freelancers, and PR and marketing professionals that allows those writing stories to connect with sources and calls attention to those with published content. The Cision Media Database has also introduced new search tools to help filter results, pull media data, and build media lists faster.

-PR Newswire has launched PR Newswire… for bloggers, a resource for bloggers (of course) and other “self-publishers.” The goal is to provide resources and added visibility to the growing number of people publishing on the Web. In addition, PR Newswire will also review five new blogs per week.

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Roll Call: Brunswick Group, Lucky Brand, and More

Brunswick Group has two new senior execs. Robert Moran joins as a partner in the Washington D.C. office building the firm’s research and insights group here in the Americas. He’ll be working with Graeme Trayner and Phil Riggins, partners in London. Moran was previously the president of U.S. operations at Edelman’s StrategyOne research group. Brunswick has also added Samantha Lewis as a partner in the New York office. She was previously the chair of the U.S. brand marketing practice at Burson-Marsteller and the interim CEO of PivotRed, B-M’s brand and reputation consultancy.

GolinHarris has added three members to its digital staff. Brian Snyder (left) joins as a digital director based in Chicago. He comes to GH from Whirlpool where he was head of direct sales and e-commerce in the consumer packaged goods area. Ian Campbell joins GH’s connector community as executive director based in NYC. He was previously the director of creative at the National Football League. And Mark Bonham joins as a member of the strategist community in San Francisco. He was previously the MD of InterneXperts, a Web marketing company.

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PR Newswire and Poynter Partner for a Conference

PR Newswire has teamed up with with The Poynter Institute for a day-and-a-half-long conference called “Creating Credible Content,” taking place between April 11 and the 13th. The conference will focus on how to use journalism techniques to build trust and strong relationships with target audiences.

The conference targets corporate comms pros and digital content providers and will take place on the Poynter campus in St. Petersburg, FL (which looks like it might not be too far from the beach, hint hint).

Among the speakers are Keith Jenkins, the supervising senior producer at National Public Radio and Anne Marie Borrego, director of media relations for the American Red Cross.

Tuition info and registration forms are here.

Three Tips to Increase Sharing on Facebook

Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.

“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.

Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.

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