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Posts Tagged ‘Prada’

Prada’s Suit Against ‘Too Ugly’ Whistleblower Proceeds

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Rina Bovrisse has been a thorn in Prada‘s side for some time—four years, to be exact. In 2009 the former employee of Prada Tokyo filed suit alleging sexual harassment and discrimination, and the United Nations backed her up earlier this year. Her allegations reveal some serious problems with gender relations in the workplace in Japan:

“Prada Japan CEO David Sesia reportedly demoted or dismissed female staff members who he deemed were ‘old, fat, ugly, disgusting, or did not have the Prada look’”

Bovrisse also told stories about employees being forced to buy expensive Prada products and pressured into sex by their superiors. But when she finally decided to make some noise on the topic, she got a visit from someone in HR who told her:

“You will have to change your hairstyle. And you will have to lose weight. The CEO is so ashamed of your ugliness that he won’t introduce you to any visitors from Milan.”

It gets worse after the jump:

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Wes Anderson and Roman Coppola’s Charming Prada Promo Spot

We thought Brad Pitt’s painfully pretentious and nonsensical Chanel no. 5 ad had forever tarnished the concept of high fashion “content marketing” for us, but yesterday we finally came across a spot we can support.

The purpose of this three minute short film, directed by Wes Anderson and Roman Coppola, is to promote Prada‘s new fragrance Candy L’Eau.  The short features all the quirk, charm and sense of humor one might expect from its creators, stars the lovely French actress/model Léa Seydoux and follows a sweet storyline that pays homage to the love triangles of French New Wave cinema. Viewers will likely be so charmed by the spot’s characters and aesthetic that they’ll hardly notice the three explicit brand plugs.

We don’t know about you, readers, but we find this product rollout campaign much more enjoyable than listening to movie stars — however gorgeous they may be — ramble ceaselessly and unintelligibly about fate, life, and the universe (especially on a Friday!).

Psst: The Pope Never Actually Wore Prada

When reading today’s fascinating story on Pope Benedict XVI‘s pending transition into private life, we learned a few interesting facts:

  • The Pope will not go back to using his legal name, Joseph Ratzinger. He’ll be Benedict from now on. He will also be known as “Pope emeritus” and retain the honorific “His Holiness.”
  • He will continue wearing all-white outfits but will no longer rock the velvet capes, “fur-trimmed stocking caps” or those famous red shoes.
  • Finally: despite widespread rumors to the contrary that began around 2005, Prada does not make the ruby red slippers and never did–they came from a tailor shop in Rome that will also be making clothes for his successor, whoever that may be.

The Vatican took nearly three years to clarify the Prada rumors via its official newspaper after The Wall Street Journal printed a story about Pope product placement that mentioned marketers “praying” to see the pontiff wear their own brands in public.

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Four Ways Fashion Brands Are Using Video

Fashion brands are drawn to video like a moth to a flame. As it should, given the inherently visual nature of clothes, makeup, and accessories. We’ve ID’d four general reasons labels go for video promos.

Fashion as Art

Ben Kingsley and Helena Bonham-Carter, both known as cinematic risk-takers, star in the latest Prada clip, directed by Roman Polanski called “A Therapy.” The only overt mention of the Prada name is the lingering shot of the inside of Bonham-Carter’s shoe. Otherwise, it’s a kooky, funny vignette that comes out of nowhere and ends in the same place. Also, Helena Bonham-Carter should say, “I love my daddy” just like she does here in every movie she makes. [via Adweek]

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