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Posts Tagged ‘#PRDefined’

PRSA’s Corbett: PR Definition Should Be ‘Simple and Understandable By Non-PR Pros’

PRSA's Gerard Corbett

In addition to talking about the PRSA‘s opposition to SOPA and PIPA during our conversation late last week, we also spoke with the organization’s chair and CEO, Gerard Corbett, about the progress being made in the #PRDefined campaign.

When last we heard, the results had been pushed back to the end of February. Corbett says they’re hoping to make the announcement the week of the 27th. The commentary about the proposed definitions continues, with some saying the definition should be a combination of what’s been proposed, others suggesting the use of the word “ethics,” and other critiques.

“I think what it says about the art of PR is there’s no single description that will do it justice for everyone that is touched by the business,” said Corbett. But while it may seem that someone somewhere in the world of PR is destined to be unhappy with what comes of this process, Corbett says the goal is to communicate to people outside of the industry.

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Three Possible PR Definitions Revealed

The PRSA‘s #PRDefined campaign has unveiled the three definition possibilities for the industry. They are:

  1. Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results.
  2. Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics.
  3. Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.

The public comment period is open until January 23 with a final definition expected at the end of February. For more info, annotated versions of the definitions, and to leave your comments, click here.

PR Definition Pushed Back to the End of February

The announcement of the new definition of public relations will be pushed back to the week of February 27 in order to give the industry and the the #PRDefined campaign partners more time to consider the options, the PRSA announced today.

In a blog post, incoming chair and CEO of the organization Gerard Corbett says the partners “wouldn’t mind having more time” to review the possibilities, with the ultimate goal of taking input from the entire industry into account.

“I think it’s appropriate for us to take a refreshed perspective and implement a slightly modified direction for#PRDefined; one that will allow for greater input from our partners and the profession, in a manner befitting the project’s stature,” he writes.

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