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Posts Tagged ‘Procter & Gamble’

Procter & Gamble ‘Sponsored’ the Birth of Jonas Brother’s Daughter

Here’s something we’re glad we missed earlier this month:

Live-tweeting the birth of your first child is just a symptom of the social age, and it’s true that many, many people have exploited their own kids for money in the past and will continue to do so (do we even need to name names?).

But getting corporate sponsorship for the “event”? That’s a little weird, and Jonathan Tilley of PR Week UK is not amused—not even a little bit.

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P&G Apologizes for Putting Rosie the Riveter Back in the Kitchen

Frustration with the gender roles portrayed in ads for cleaning supplies is nothing new — with a few notable exceptions, women are cast as cardigan-wearing overlords of all things tidy, while men are depicted as bumbling oafs who can’t tell a vacuum from a garbage disposal.

While most of us roll our eyes at these outdated stereotypes, every once in a while an ad comes along that inspires more ire than eye-rolling. A recent campaign for Swiffer has done just that, leaving parent company Procter & Gamble scrambling to make amends.

The modern American woman wears many hats — including the one labeled “primary breadwinner” in 40% of US households — so it comes as no surprise to us that Swiffer’s domesticated reinvention of Rosie the Riveter, a character created to urge women to join the workforce during World War II, has caused something of an uproar.

While Rosie’s catch phrase “we can do it” originally referred to holding down a job in a man’s world while keeping up with family life and other responsibilities, Swiffer’s reinvention leaves us imagining that “it” now refers to mopping the floor to a sparkling clean — somehow, not quite as inspiring. Read more

What Are America’s 10 ‘Most Trusted’ Brands? And Why?

A few weeks ago we gave you a list of the 10 brands Americans hate most and tried to figure out why. Today we’re taking the opposite approach with the help of Harris Interactive‘s latest public opinion poll gauging the most (and least) trusted brands in the country.

Here are the brands held in highest esteem by the 19,000 random people who participated in the poll (along with our attempts to figure out how they got there):

1. Amazon: It could be the fact that Amazon remains the first and biggest online retailer with a reputation for security and an endless inventory. It could be the brand’s truly innovative recommendation system. Or it could be Amazon’s plan to create its own “virtual” currency–because no dishonest individual would ever make his own money, right?

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NBCU Breakfast: SJP, Andy Cohen, and Keeping It Real When Marketing to Moms

Bravo's Andy Cohen, Sarah Jessica Parker, NBC News' Andrea Mitchell (who moderated the panel discussion), and Lauren Zalaznick, chairman, Entertainment & Digital Networks and Integrated Media at NBCUniversal Photo by: Jason DeCrow/NBCUniversal

Moms, moms, moms. That seems to be the hot topic at Advertising Week. This morning, ladies (and a few gentlemen) gathered near Herald Square at the semi-annual Women at NBCU “Power of the Purse” breakfast for a panel discussion on marketing to moms. But first @BravoAndy and Sarah Jessica Parker did a Q&A! It was like an episode of Watch What Happens Live, but live.

During a quick word association, SJP said shoes are a “necessity” and Michelle Bachmann is “foreign.” Then she said her shoes were Roger Vivier. Then she did a cute impersonation of her two-year-old daughter Tabitha and talked about Matthew Broderick. And finally, she said SATC’s Carrie Bradshaw reminded her of female characters in turn-of-the-century books. “Those women who looked a certain way, but inside there was a whole different complication.” Yay!

But back to the topic at hand — marketing to women. The on-stage conversations often turned to some new stats from a Women at NBCU survey: 49 percent of the mothers surveyed said they aspire to be “traditional”; only 12 percent said they feel they’re accurately portrayed in advertising; and the “breakdown of the traditional family” was the second most serious problem identified, after drug use. (Women at NBCU surveyed 3,224 moms and 403 dads this summer and conducted focus groups and at-home visits.)

SJP said that she considered herself traditional despite her job. “There’s no archetype we can market to,” she said. “You can’t be all things to all people. You have to speak to a truth.”

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Procter & Gamble’s Bullying Problem

Procter & Gamble was in the news this week not for a particularly good reason: it has sued an 11-year-old Connecticut girl and her mom, makers of a boutique skin care line for preteens, over trademark infringement.

The beauty products named “Willa,”created by Christy Prunier and her daughter, Willa. P&G asserts that the name is too close to its brand Wella. Really?

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