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Posts Tagged ‘Quinn & Co.’

Roll Call: Quinn & Co., Here Media Inc., and SendtoNews

Quinn & Co., a PR firm headquartered in New York City, is opening an office in Miami this month. The firm, ranked top 10 nationally for travel and real estate, as well as in the top 50 for food, wine + spirits, has tapped Jim Lee as senior vice president to lead the new office. Jim, a veteran PR executive and business-development expert, is scouting Miami office space and spearheading Q&C’s growth in this market. Q&C’s Miami office is targeting clients in travel, real estate, food and beverage. (Release)

Here Media Inc. has announced that Stephen Murray has been appointed to the newly created position of Senior Vice President, Marketing & Brand Strategy. Murray, most recently Senior Director, Brand Integration at iVillage/NBC Universal, will be based in the company’s New York office and report directly to Here Media’s Executive Vice President, Publishing, Joe Landry. (Release)

SendtoNews is pleased to announce the appointment of Mr. Sean Coutts as Chief Operating Officer. Mr. Coutts brings to SendtoNews more than a decade of senior executive experience in IT and digital media industries, most recently as Senior Director Service Delivery at CAI Canada, a global IT services firm with engagements with more than 100 Fortune 1000 companies and government agencies worldwide. Previously, Coutts also served as the General Manager, E-Commerce at Wal-Mart; Chief Operating Officer at KIT digital Inc. and Group Head, Business Operations at JumpTV. (Release)

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Marketing Use of QR Codes On the Rise

Recently, we wrote about findings from an MGH study showing that about a third of consumers have used QR codes, but nearly three quarters said they would use them in the future. Marketers seem to be banking on that 70 percent (and the impact that mobile will have) because we’ve noticed a number of campaigns in just the past couple of weeks where the QR code is central.

The Hershey Harrisburg Regional Visitors Bureau sent us a note about their 2011 Visitors Guide, which has a QR code on that cover that sends users to a contest page and allows them to download a travel apps guide for free. The guide is also chock-full of QR codes.

“The growth of cell phone users with GPS-enabled smartphones has changed the way we market our destination to business and leisure visitors. This new tool has already marked the next major transformation in our travel industry,” said Mary Smith, president of the HHRVB in a written statement.

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