Did you catch the season premiere of Mad Men last night? The title of the episode was “Public Relations.”

We won’t give away too much to those of you looking to catch up via DVR, but we do know that Don Draper, the creative force of Sterling Cooper was forced to endure a few media interviews, starting with Advertising Age. That one didn’t go so well with Draper, who not surprisingly didn’t like the question, “Who is Don Draper?”

However, Draper nailed a second interview with The Wall Street Journal. Meanwhile, Rance Crain, president of AdAge publisher Crain Communications engaged in a little PR of his own today, penning an op-ed in the publication that says the Mad Men depiction of Advertising Age in the 1960′s was way off.

Dan Edelman, namesake of the biggest independent PR agency in the world, sat down with AdAge editor-in-chief Rance Crain (also a namesake–of the Crain’s publishing company) to go over a few career highlights, including his big break in to the business in 1952 working for Toni Perms. Edelman supported the “Toni Twins” ad campaign by touring many sets of twins around the country to demonstrate the quality of the inexpensive home product to a beauty salon perm. It was the Pepsi challenge of its day.

He also talked about landing the Sara Lee account, “bang bang bang, we knocked off the new business. It was much easier than it is today.”

Dan’s son Richard Edelman has been at the helm of the firm as CEO since 1996.