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Posts Tagged ‘ratings’

Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News)

sky news luggageJust when you think network news can’t get any worse, ratings rears its ugly head and forces reporters to do things you never thought possible outside of a lawsuit. This time, the ne’er-do-well culprit is the UK’s Sky News (a Rupert Murdoch joint).

Tragically, the victim is, again, Malaysia Airlines.

With MH370, the flight seemed to vanish into the ether, like all those horror stories about the Bermuda Triangle. And just when the airliner had that atrocious “breaking news” down to a minimum, the unthinkable happened over the Ukrainian coast as MH17 was shot down…presumably by separatists in the region.

And then Sky News went rummaging through the luggage of the dead passengers on live television.

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Reason No. 5,298 Why People Hate Local News Coverage: Breaking Into World Cup Final

worldcup.jpgViewers are a little persnickety about what they think local news should and should not cover.

Unfortunately, if you don’t please them, your ratings could suffer. They hold on to the mantra “The customer is always right” closer than a Klansman and his tighty-whities. They bicker about fashion on the anchors, general assignments for beat reporters, and meteorologists getting out of shape over heavy rain. You can’t please them all the time because they can be irrational.

And then came WENY-TV and its interruption of the World Cup final for a weather report proving why they may have a point.

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Another Word the Media Should Really Learn to Use Properly

breaking newsFor what seems like this entire year, the phrase “Breaking News” has been questioned. You may remember a certain Malaysian airline flight that disappeared without a trace. Every story that came out was “breaking news.”

A rumor was heard: breaking news. A psychic had a dream: breaking news. A news crew may have a lead: breaking news. It was the news station who cried wolf all day long. We even had a great story about MSNBC’s Chuck Todd and his blatant disregard for the inherent meaning of the phrase.

Let’s now add to that lexicon of misnomers: Exclusive. Shall we? And TMZ, we’re looking at you.

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Bad News: Poll Shows Confidence in News Media Very Low, Right Above Congress

we hate TV

500 channels and nothing on…

There is nothing more mesmerizing than our ability to ignore fact, figure, and logic.

Collectively, there are groups of people who can be so dense that one would think every highfalutin group walks around in wifebeaters drenched in sweat and beer stains. For example: It is no secret that the current Congressional body has the lowest approval rating in U.S. history, yet there they are, re-elected and sitting pretty.

Glowing in the spotlight of that single-digit love is one other group that just can’t take a hint: National Network News.

The numbers we have to share have nothing to do with ratings, but they probably should.

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‘Meet the Press’ Admits Ratings Fail, Invites Will.I.Am as Guest

mtp-coffee-mug

Because this is what you need to stay awake just to watch it, perhaps?

Ever since the fateful day when the great Tim Russert left this mortal coil, NBC has been praying to the stellar reporter roundtable in heaven for some supernatural ratings help. David Gregory just hasn’t been getting the job done. In fact, ratings for the Sunday broadcast is at historic lows.

Many people at NBC have been trying to figure out how to get the ratings back up, which have included conversations about replacing Gregory as host. The show is even losing top people, like its EP for 12 years who recently got the same gig with George Stephanopoulos on ABC’s ‘This Week.’

So, for a quick ratings grab, the show deviated from its [insert another talking head senator here] format to that whimsical political hack named … Will.i.am. Wait, what?!

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If You’re CNN, Which Do You Choose? The Brand or Ratings?

CNN MH370 coverageCNN‘s ratings got a boost from coverage of the missing Malaysia Airlines flight that has been called both “breathless” and “speculative.” In the process, its reputation has taken a hit.

The AP noted in mid-May — the point when CNN’s round-the-clock reporting of MH370 was hitting a fever pitch — that various shows on the news network had seen a spike in viewership. One Thursday, programming reached 588,000 viewers where they usually reach 320,000. And Anderson Cooper, who would usually have 444,000 people watching his program, was reaching numbers closer to one million.

However, YouGov BrandIndex data shows that perception of the network (and HLN) had dropped in the first three months of this year after reaching near highs at the end of 2013.

So to get those bumps in eyeballs, the network had to sacrifice a piece of the brand’s perceived quality. The question is whether it’s worth it.

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CNN Ratings Fail: HLN Calls Upon Psychic to Discuss MH370

mh370

While the mystery continues, so does the quest for ratings.

As it is with any natural disaster, foreign conflict, national-interest kidnapping, or another long-term story that has the nation engrossed in details, broadcast news finds ways to continue to keep said story as relevant as possible. And there are phases to go with this news cycle as well.

1. The Lede — This is the primary story and a recap of the news that brought America to this point.

2. Primary Stories — Take MH370. It’s the intrigue about the missing plane and the global search parties off Australia, China, India, and wherever else.

3. Secondary Stories — These are the “Well, people are still interested so let’s talk about stuff others may not care about — saaaay, the 239 people that were board.”

And now, the circus is in town and pulled up to CNN over the weekend.

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Breaking News Just Got Broke All Up in MSNBC’s Chuck Todd’s Behind

ron-burgandy-breaking-news

Stay Classy CNN and MSNBC.

BREAKING: Social media has obliterated any hope for broadcast news to break any stories before Twitter gets its talons on it. I understand the hypersensitivity of competition in broadcast news, which is why PR professionals are constantly trying to get their game up. However, lately, “breaking news” seems to be about as overstated as a Kardashian anywhere in the news.

Recently, MSNBC’s Chuck Todd took to Twitter trying to place CNN on blast for its “breaking news” terminology. And then CNN producer Vaughn Sterling returned the volley with some serious stink on it. So great.

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NBC News Continues its Hack Attack Form of Checkbook Journalism Because Ratings

interactive newsroom

Ironic what the NBC Interactive Newsroom chose to adorn its wall, huh?

Ratings (n.) — The source of all things monetary in media; The force by which all journalists show their worth the bigwigs in the corner offices; The reason media can suck.

When I was in a newsroom, there was just about nothing I wouldn’t do to get people to listen to what I had to say. Hell, in PR, it’s the same way. I’ll beg, borrow or steal borrow some more to help my clients get what they deserve and help tell their story. However, the people at NBC News, go a skosh past unethical into a whole new realm of paparazzi.

Again…

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ICYMI: A&E Network Told Viewers to Get Ducked with Duck Dynasty Marathon

duckchristmas

If you ever doubted what your gripes mean to TV ratings, look no further than here.

Merry Christmas to all of you who took serious issue with Phil Robertson, the patriarch of ‘Duck Dynasty,’ and his seemingly anti-gay and anti-Jim Crow law stances during the past few weeks. If you were trapped in your bomb shelter over the holidays or just bombed on that spiked egg nog your lush grandmother brought to the party, you may have been watching A&E TV’s Christmas gift to America:

A 24-hour ‘Duck Dynasty’ marathon, which of course, came with a colossal middle finger hailing in the Christmas sky.

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