It was October 2010 when MSNBC pushed all of its chips to the left side of the aisle with the ad campaign “Lean Forward.”
Minneapolis ad agency Mono even procured the talents of Spike Lee to direct the commercial spots announcing the change. A big campaign. A big name. A big change for American network news. It was a gamble that network execs believed would pay off. From Rachel Maddow to Chris Matthews, the network was set to become the antithesis to FOX News.
And then the bloodletting of 2014 happened, causing the network’s president Phil Griffin to reconsider its position. Our sister site TVNewser broke the story yesterday via an internal memo.