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Posts Tagged ‘Ray Wert’

The El Camino May Come Back By Popular Demand

Jalopnik is leading the charge to bring back the beloved El Camino. On Friday, the blog blogged about a series of tweets that included a bit from GM’s new CMO Joel Ewanick, who said the company would bring back the car if 100,000 people (friends of @jalopnik and @chevalanche) would chime in and ask for it.

Ewanick threw down the gauntlet and now Jalopnik is rising to the challenge. The site is asking folks to raise their hand via comment to bring back the car, and so far, more than 3,000 have done so. Ray Wert, EIC of Jalopnik, told us via email, “GM has had a hard time as of late finding supporters. I don’t know if it’s in their best interest to casually dismiss the expressed desires of thousands of enthusiasts.”

We’ll keep an eye on this one to see how it turns out.

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On the Podcast: Fallout from Rolling Stone‘s Gen. McChrystal profile, PR Loses at Cannes, and Ray Wert from Jalopnik


On the PRNewser podcast this week, we talked about the bombshell that is the Rolling Stone profile of General Stanley McChrystal. PR guy immediately fired, we noted the stark contrast of news coming out of Afghanistan last August. At the time, it was discovered that the Rendon Group was profiling and recommending denying embeds to working journalists in the region.

Next up was the PR industry’s poor showing at the Cannes Lions awards, and Hill & Knowlton CEO Paul Taaffe‘s response.

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We turned to the editor-in-chief of one of our favorite blogs, Ray Wert of Jalopnik to find out more about the changing nature of auto coverage, great PR stunts, and which automakers do well on social media.

Do you think Ford is Wert’s favorite and Twitter is king? “For all the talk that [Ford's] Scott Monty gets, Honda is doing a good job,” he said.

Also: “Twitter is not important for consumers. It’s important for journalists, a small insider-y group, but Facebook has become very important for talking to large community base.” Tune in to hear more.

Toyota CEO Apologizes As FBI Raids Toyota Suppliers

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Things just seem to be getting worse for Toyota. As the company’s chief executive Akio Toyoda apologized in front of a U.S. congressional panel today, saying “we never run away from our problems,” the FBI raided the office of several Toyota suppliers in Detroit.

The raids add yet another layer onto the crisis communications catastrophe being faced by the company. Nearly every crisis communications executive PRNewser has spoken with said the company is not handling the recall as well as they could be.

Also in the hot seat: the National Highway Traffic Safety Administration or NHTSA, which is now being implicated as “going to easy on the company” in advance of the recall.

Ray Wert, editor-in-chief of auto industry news blog Jalopnik told PRNewser earlier today, “I’m interested in hearing Akio Toyoda answering questions with a translator’s help. On the basest of levels, that alone may hurt their public perception given the automaker’s desire to market themselves as an American automaker. Especially after [Jim] Lentz’s inability to answer questions yesterday on safety because all of the real decision-making occurs at Toyota Japan.”

In regards to media coverage, Wert said, “There’s a handful of reporters who got into the hearing, but there aren’t any real media avails happening right now, especially given the news that the SEC and many state attorneys general may be filing or opening cases against Toyota.”

RELATED: Toyota To Dealers: Don’t Hire Your Own PR Firm

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