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Posts Tagged ‘Redbook’

Hack to Flack: A Former Journalist’s Guide to Better PR Pitches

Today we’re happy to bring you a guest post by Lindsay Goldwert, a senior program executive at a global tech PR firm. Before she leapt to the dark side, Lindsay worked at the New York Daily News, ABCNews.com, CBSNews.com, CourtTV, Glamour and Redbook. In her spare time, she writes short stories.

As a communications vet who’s worn both the “journalism” and “PR” hats, she provides us with a very unique take on the delicate dance that we call “media relations.” Enjoy!

I have a confession: until very recently I was a working journalist–and I was very cruel to PR people.

Who could blame me? Tasked with writing and producing “life & style” content for the New York Daily News’s bustling website, I could not be bothered with endless email pitches that had nothing to do with my beat. I got snippy when people called to ask me if I had received their e-mail, yet every time I cleared my inbox it managed to fill up again within the hour.

By mid-morning every day, I already had a slate of content to work on–most of it stories that bounced off the day’s news. Yet PR people still called me (always when I was on deadline) to ask whether I might have time for a desk-side client interview or a three-hour lunch event.

Didn’t they know that, as a digital reporter, I never left my desk? Soon, I didn’t just ignore emails from PR people — I deleted them en masse without reading them. Eventually, I got so frustrated with the ill-timed telephone calls that I just stopped picking up my phone altogether.

Sound familiar?

Read more

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Revolving Door: ‘O,’ ‘Fast Company,’ Forbes.com, and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Kate Rockwood has been named senior editor at O, The Oprah Magazine. She had been senior editor at Fast Company. (mb)

Jason Feifer has been named senior editor at Fast Company. He had been senior editor at Men’s Health. (mb)

Josh Max has been named reporter at Forbes.com. He had been correspondent at AOL Autos. (mb)

Kayleigh Donahue has been named beauty editor at Redbook. She had been assistant editor at Allure. (mb)

Kayleigh Donahue has been named beauty editor at Redbook. She had been assistant editor at Allure. (mb)

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Revolving Door: UsMagazine.com, ‘Maxim,’ ‘Redbook,’ and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Ariana Finlayson has been named assistant editor at  UsMagazine.com. She had been associate editor at RealBeauty.com. (mb)

Seth Porges has been named senior editor at Maxim. He had been associate editor at Popular Mechanics. (mb)

Andrea Parquet-Taylor has been named news director at WNCN in Raleigh. She had been news director at WRAL in Raleigh. (TVSpy)

Victoria Kirby has been named beauty editor at Redbook. She had been editorial director at Makeup.com. (FBNY)

Pamela Colloff has been named executive editor at Texas Monthly. She had been senior editor there. (mb)