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Posts Tagged ‘reputation management’

The 5 Worst PR Stereotypes

what we do

Hell, we can’t even agree what we do.

Okay, raise your hand if during a Thanksgiving dinner, this has happened…

You grow weary, like near clutching the dusty bottle of formerly nice alcohol to what has to be paint thinner now, because you made the mistake of trying to explain what you do for a living. The questions are overbearing, nonsensical, and borderline WTF. Even your own mother can’t figure it out. So, you dig in fighting the good fight, and say the following words we have all said out of frustration:

“I get people on TV.”

Oooooooooooooooooooooooh! The room nods in agreement and you rush for the bathroom, if anything, just for some well-deserved “me time.” And that’s why these ridiculous stereotypes exist.

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Billionaire Compares ‘War on Rich’ to Jews and the Holocaust

PERKINS

Send your hate mail to this jack wagon

Meet Thomas Perkins. 

He’s a Silicon Valley venture capitalist; a uber-iconoclast billionaire; founder of Kleiner, Perkins, Caufield & Byers; and international village idiot. Why? Dude was feeling miffed one day because his tea didn’t come with his daily copy of Barron’s (so, I’m sure he fired the help) and took it out on the Wall Street Journal. 

In fact, the letter to the editor he wrote was entitled: Progressive Kristallnacht Coming? Not cheeky enough for you uneducated peons? Try the slug in his article:

I would call attention to the parallels of Nazi Germany to its war on its “one percent,” namely its Jews, to the progressive war on the American one percent, namely the “rich.”

Yeah, there’s more after the jump…

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Online Reputation Scrubbing Isn’t Getting Any Easier

I'm 1980's David Bowie, Brett...

Confession: we were recently Googling someone we knew in high school after one of those random “I wonder what he’s been doing for the past ten years?” moments. The answer to our question was “breaking the law all over the place”, and it came in the form of ten different images of our old acquaintance in various stages of arrest.

We felt bad for him and we still do, but this little discovery gave us our first look into the skeezy world of mugshot websites, a weird little niche business that just keeps growing like a defiant weed (according to The New York Times).

These sites look like producers of clickbait spam that comes in approximately three varieties: “faces of meth”, “sexy mugshots” and “celebrities at their drunkest”. Here’s how they make money: they charge the average citizens depicted in these mug shots to remove them. And the pay scale is “flexible.”

Grossed out yet?

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CSR Is More Valuable Than Ever…or Is It?

Everyone agrees that CSR efforts are extremely important for big-name corporate clients, right?

No, seriously: we don’t know the answer to that question, and it all comes back to the biggest challenge in the industry: drawing a solid line between point A and point $.

First: The results from data king Nielsen’s latest Global Survey on Corporate Social Responsibility have already inspired headlines about CSR cementing its place as a crucial element of the big name PR equation.

Its basic finding: 50% of consumers surveyed in 58 countries say they’re willing to pay more for goods and services from companies that have “implemented programs to give back to society.” That number increased in ¾ of the countries surveyed, rising 5% in total since 2011. And the “yes” votes were highest in the crucial under-30 demo.

No surprises there. The only finding that we didn’t expect is the 12-point increase in pro-CSR sentiment among the 40-45 demo. Seems like CSR’s value has become clearer to all parties, no?

Maybe.

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Garment Industry Opts for Makeover After Bangladesh Disaster

The factory collapse that killed more than 1,100 people in Bangladesh this April is by no means the first tragedy to strike the garment industry in recent years—but it does look like the culmination of an ongoing PR challenge that could reshape the way major clothing brands market their products. The earliest evidence of this change comes on social media, where companies that had operations in the factory have already begun responding to the demands of consumers and labor activists.

The New York Times reports that many businesses and industry groups now plan to follow the food industry’s example by offering the public more detailed information about how and where their clothes are made. H&M and Zara have agreed to sign a new “factory safety accord,” and major names like Disney, Nike, and Walmart may follow with campaigns designed to appropriate the “green,” “organic,” and “fair trade” themes favored by food and household goods marketers in recent years. The purpose of this material, of course, will be to highlight the brands’ corporate social responsibility efforts and distance them from horrific accidents like the one in Bangladesh.

It’s nothing new for fashion: upstarts like American Apparel began using their own “fair trade” practices as key selling points some time ago. Yet, despite AA’s success, retailers like Maggie’s Organics and Everlane (tagline “Luxury Basics. Radical Transparency.”) remain few and far between.

Not for long.

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Is Apple ‘Not a Sustainable Business Culture’?

Apple CEO Tim Cook Apple may have a bit of a PR problem on its hands thanks to a former executive who doesn’t seem to mind voicing his very frank opinions of the company’s top brass to all interested parties.

David Sobotta spent nearly twenty years in sales at what is now the most valuable business in history. He started writing an Apple-centric blog after leaving the company in 2004, and last month he published “The Pomme Company“, an e-book offering readers a “look inside one of America’s most secretive companies” from someone who was there for the long haul.

Apple execs, however, are more concerned with an interview between the writer and Dan Lyons of Readwrite titled “What’s It Like to Work for Tim Cook“. Turns out Sobotta wasn’t a big fan!

Sobotta calls Cook “one of the three people directly responsible for saving Apple” and admires the chief’s chutzphah; he wasn’t surprised by the decision to cut two top execs loose last month in a management shake-up move. But he refers to the current CEO as a technological “lightweight” who has “no personal loyalty”. He doesn’t have anything good to say about Cook’s management style either, claiming that “The people I saw him hire were not good ones” and that “he is poor judge of character.”

His final proclamation? “It is going to get worse at Apple. It is not a sustainable business culture.”

Wow, that’s more than a little harsh, Dave. Tell us what you really think!

Will Sobotta prove to be a big problem for Cook and Apple, or this just more of the usual Silicon Valley infighting, best ignored by all but fanboys and tech bloggers?