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Posts Tagged ‘Revolt TV’

‘Big Brands are Coming to the Millennial Game Late’

At TV Week in New York City, MediabistroTV talked to the heads of a couple new TV networks aimed at millennials. Though the thought of starting a new TV network for the generation that famously eschews traditional media seems a little ill-advised, it’s not like brands have this whole millennial thing down either. So what can PR pros learn from these media upstarts about their target demo? “A number of big brands are coming to the millennial game late,” said Evan Shapiro, president of Pivot. “There’s a misperception that [millennials] don’t care about anything but themselves. That’s absolutely incorrect.”

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Diddy Wants to Save the Music Video (Good Luck With That)

One type of content we haven’t seen recently on broadcast television: the music video. Sean “Don’t Call Me Puffy” Combs wants to change that, and Time Warner Cable thinks he might be able to do it. This week he’s pushing his new Revolt TV venture as “the ESPN of music”, offering both your standard videos and some “behind the music” “news and information programming” (aka Snoop trying and failing to form a coherent thought).

So…a dated performer promoting a dated concept? It’s win-win!

It’s tough to make a video stand out without a little gratuitous nudity or a movie tie-in; the days of renting a suburban California mansion and turning a 48-hour party into a three-minute video are long gone. In other words, Diddy had better bring out the big guns: more famous friends, more flaming pianos.

On a side note, he can do comedy:

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