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Posts Tagged ‘RF Binder’

17 Firms That the New York Observer ‘Top 50′ List Missed

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Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

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Johnson’s Baby Sort-of Apologizes to Concerned Moms

You may have heard at some point over the past few years that Johnson & Johnson’s massive baby products line encountered something of a credibility problem.

A quick recap: in 2009, the Campaign for Safe Cosmetics called upon the company to remove certain proven carcinogenic ingredients from its baby shampoos. J&J promised to remove the elements and earned a spot atop the Forbes “America’s most trusted brands” list for 2011. However, a subsequent report claimed that, despite the company’s promise to make safer products, one would have to buy its “natural” shampoo (which was twice as expensive) to ensure the absence of those carcinogens.

In January, the company announced that it had reached its goal of removing certain potentially toxic chemicals but continued walking a PR tightrope by both claiming that its current products are safe and promising to remove more such ingredients by 2015. This announcement only came after a series of embarrassing recalls led to the resignation of J&J’s CEO.

That long, winding damage control road leads us to this clip, released this week and produced by RF|Binder.

The message: we hear you and send you good vibes…even though your fears are completely unfounded. Here’s the corporate statement to go along with the campaign.

Will it work? Adweek notes that it’s part of a campaign that will “see 40 more videos released throughout the rest of the year”…but will the message resonate when the company has yet to complete its ongoing chemical purge?

Roll Call: RF Binder, Lippincott and Univision Communications Inc.

RF|Binder announced the appointment of Lauren Vincelli to senior managing director of research and business intelligence, a newly created position at the agency. Vincelli, who brings more than 10 years of experience to the role, will be responsible for leading the research group in developing in-depth research-based insights and analysis for clients and new business efforts across the agency. Drawing from her experience in developing primary research programs and mining secondary data sources for key insights, Vincelli will provide clients and staff with timely information to build strategies and support public relations programs using a robust arsenal of market research, monitoring and trends tools. (Release)

Lippincott announced the hire of Charles Wright as senior partner in its London office. The appointment reflects Lippincott’s commitment to global growth, in an effort to help businesses around the world realize the fullest potential of their brands. Charles has more than 30 years’ experience delivering strategy and innovation for companies around the globe, with particular expertise in complex service brands and emerging markets. Charles most recently served as managing director of Wolff Olins in the Dubai office, where he built the company’s presence in India and the Middle East. (Release)

Univision Communications Inc. has appointed Iveliesse Malavé to vice president of consumer and entertainment public relations. In this newly created role, Malavé will oversee the company’s consumer PR and publicity efforts, helping to continue to elevate the visibility for Univision’s world-class content and talent. Malavé joins Univision with 15 years of experience in planning, implementing, and evaluating communications B2C campaigns aimed toward Hispanic audiences. Prior to Univision, she served as senior vice president in the Miami/Latin America office of Fleishman-Hillard, representing top consumer brands. (Release)

Roll Call: Allison + Partners, RF|Binder, Penton Media and More

Allison+Partners announced that David Wolf has been named managing director of the agency’s global China practice. Wolf counsels American, Chinese and European clients across a range of industries and specializes in managing complex communications challenges, including crisis comm, new market entry and corporate reorganization. He also helps clients consider elements beyond branding and messaging to rethink strategies, positioning and execution. Prior to joining Allison+Partners, Wolf spent seven years as president and chief executive officer of Wolf Group Asia (WGA), a Beijing-based strategic corporate communications advisory firm. (Release)

RF|Binder, a New York-based PR and communications firm, announced two new senior-level hires. Elyse Blazey Gentile joins the agency as senior managing director to consumer and corporate accounts and Lori Rodney joins as managing director of the agency’s education group. Both managers will be responsible for developing new business opportunities as well as counseling existing clients. Blazey Gentile has more than 15 years experience in media relations and corporate/crisis communications. Her most recent role was vice president of corporate communications at E*TRADE.

Rodney most recently served as corporate account manager at Waggener Edstrom, representing clients such as Android and Windows Phone manufacturer HTC. She has more than a decade of experience working for such top firms as Edelman, MWW Group and Cohn & Wolf. (IBTimes)

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Roll Call: Ogilvy, RF Binder, Plantronics

Ogilvy Public Relations named Ogilvy PR veteran Tara May general manager of the Denver office and appointed Kabira Hatland director of client service for OgilvyEarth, expanding its local team. May began working in Ogilvy PR’s Washington, D.C., office in 1992 as part of the Public Affairs practice and recently spent five years at Feinstein Kean Healthcare, an Ogilvy subsidiary, where she directed accounts for a range of health science organizations. Hatland joined the firm in 2011 and focuses on corporate and environmental communications. Prior to her time at Ogilvy PR, Hatland was a principal at Clarus Communications, working with clients in the consumer product and hospitality sectors. (Release)

RF|Binder announced that Linda Perry-Lube has joined the agency as chief digital officer. Perry-Lube, an experienced digital strategist who previously served as the first-ever chief digital officer for the American Museum of Natural History, will lead RF|Binder’s Digital Strategy Group. In addition to her work at the American Museum of Natural history, Perry-Lube also brings experience from Microsoft, Ford Motor Company and Online2000, a business consultancy practice she founded. (Release)

Plantronics, Inc. named Genevieve Haldeman vice president of global communications. Haldeman will be responsible for driving the communications strategy worldwide, guiding executive communication and setting the strategy for public/analyst relations and social media engagement. She will work closely with Plantronics leadership on new efforts to reach business and consumer audiences. Most recently, Haldeman was vice president of global communications at Webroot, a software company that provides Internet security solutions for consumers and small and medium businesses. (Release)

Council of PR Firms Announces the 2012 Board

Speaking of the Council of PR Firms, they’ve announced the 2012 board of directors for the organization. Weber Shandwick president Andy Polansky will serve another year as the chairman of the Council. Also re-elected are Porter Novelli’s Gary Stockman as chair-elect, Airfoil’s Janet Tyler as treasurer, and Laura Tomasetti from 360 Public Relations as secretary.

A number of CEOs and principals will also be joining them as directors: Christine Barney, rbb Public Relations; Amy Binder, RF Binder; Dave Senay, Fleishman-Hillard; Melissa Waggener Zorkin, Waggener Edstrom Worldwide; Sharon Linhart, Linhart Public Relations; Elise Mitchell, Mitchell Communications; Jennifer Prose, CJP Communications; Donna Imperato, Cohn & Wolfe; and Margery Kraus , APCO Worldwide.

Congrats to everyone!

Roll Call: Phone Hacking Scandal Hits Met PR Chief

Dick Fedorcio, the head of public affairs and internal comms for the Metropolitan Police Service, has been put on leave during an investigation of possible misconduct tied to the News of the World phone hacking scandal. The Independent Police Complaints Commission is looking into the relationship between Fedorcio and Neil Wallis, former NotW assistant editor Neil Wallis. [via The Guardian]

RF Binder has partnered with corporate responsibility expert and founder of Lilium Consulting, Susan Ellis. She is just one of the additions to the firm’s services in the corporate responsibility and environmental initiatives areas. RF Binder offers partnership development, brand alignment, and other services in this space.

Sabrina Guttman, who had joined Ruder Finn in May to lead the firm’s new tech and innovation practice, has left the firm. The firm’s VP of comms Katy Kelley told PRWeek that they will eventually look for a replacement global head.

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Spin the Agencies of Record

In this edition of Spin the Agencies, everything is digital and wireless.

Weber Shandwick has been selected as global AOR for GSMA, the international association for the mobile comms industry. GSMA’s membership spans 219 countries.

Digital entertainment company Exent has selected RF Binder as its AOR. Work will include raising awareness about the company’s managed service, which is behind Exent’s PC games and the Free Ride Games gaming site.

Global Wireless Solutions has selected Calysto Communications for PR and social media services including media, analyst, and blogger relations. The firm will also provide global outreach to Latin America, Asia, and Europe.

Media Maiden Group has been chosen as AOR for Acqueon Technologies, which produces apps for call centers and communications channels. Acqueon will be launching three new products this year.

Harrah Resort’s: Trade in Your Work Gear for a Bathing Suit, Win a Free Hotel Suite

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[WPIX's Larry Hoff (center), a shirtless "FDNY guy" (left) and Harrah Resort's VP Danielle Mohn (right).]

The concept for Harrah Resort’s event this morning in downtown Manhattan is somewhat simple: trade in your work clothes for a bathing suit, get photographed, and have a chance to win a free VIP suite at Harrah’s. The event is being promoted as an “endless summer party,” since Harrah’s has a large “tropical oasis glass domed pool,” which is open year round. Ok, fine.

The team at agency RF|Binder is working hard, and they’ve had some good results so far. Managing Director Casey Corrigan tells PRNewser, “WPIX ‘PIX Morning News’ roving reporter Larry Hoff did live shots all morning to kick off the event. At the opening of the event right now, there is a line 50 people deep to do the challenge and get free rooms, including men with babies.”

Of course, a Website has been set up, where people can vote on the “best swimsuit photo.” We’re assuming that “best” is in the eye of the beholder.