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Posts Tagged ‘Richard Barker’

Spin the Agencies of Record

“Show me a good loser, and I’ll show you a loser.” – Vince Lombardi

M&C Saatchi PR has been selected as the retained PR agency for Ubersense, the leading video analysis community for sports coaches and athletes. The appointment adds to the agency’s roster of consumer technology clients.

Ubersense is a Boston-based company that has developed two apps which enable athletes to reach their full potential through video analysis and social collaboration. Both Ubersense Coach and Ubersense Golf include precision slow-motion, screen drawing (telestration), side-by-side comparisons and easy sharing. Backed by Google Ventures and Atlas Venture, the Ubersense apps have already had over one million downloads with more than 205,000 monthly users around the world.

The team, led by SVP Sandra Carreon-John and VP Richard Barker, will oversee PR strategy for the brand, with a focus on developing presence for Ubersense amongst sports, consumers and media.

With a number of well-known technology clients in its roster, M&C Saatchi PR continues its growth in this sector. Globally, the firm’s other tech accounts include Twitter, Spotify and SimpliFlow.

“Light, God’s eldest daughter, is a principal beauty in a building.” – Thomas Fuller

LarsonO’Brien Marketing Group has been selected as agency of record for Banker Wire, the world’s leading manufacturer of woven and welded wire mesh for architectural and industrial applications.

Banker Wire’s Milwaukee facility is the United States’ most modern and productive mill of its kind. There, the company produces wire mesh products, customized for any aesthetic on any scale – from intricate design highlights to expansive building facades. LarsonO’Brien will be responsible for Banker Wire’s advertising and public relations efforts.

“Banker Wire is committed to continued innovation in its field. We look forward to using our experience in the building products sector to take the company to the next level,” says Jack O’Brien, President of LarsonO’Brien.

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Spin the Agencies of Record

I wish love was like volleyball, you call “mine” and everyone backs off. – The Internet

M&C Saatchi PR is excited to announce another addition to its roster of Sports & Entertainment clients. The Association of Volleyball Professionals (AVP) has chosen M&C Saatchi PR as national AOR, effective immediately. The team, led by SVP Sandra Carreon-John and VP of Sports Richard Barker, will oversee strategy and outreach for the brand, focusing on sports, consumer, entertainment, and health & fitness media.

In its 30th year, the AVP is a leading lifestyle sports and entertainment company that produces, markets and distributes professional beach volleyball events worldwide. Organized in 1983, it has operated the industry’s most prominent national touring series, the AVP Pro Beach Volleyball Tour, featuring the top American men and women competitors in the sport.

The 2013 AVP season gets underway in August, beginning in Salt Lake City, UT, August 16th. Other tour stops include Cincinnati, OH, St. Petersburg, FL, Santa Barbara and Huntington Beach, CA.

With a number of well-known sports and entertainment clients in its roster, M&C Saatchi PR continues to solidify its place in this sector. The firm’s other sports accounts include the United States Olympic Committee, Reebok, CCM and Street Soccer USA. Read more