Fleishman-Hillard has named Richard Dale the firm’s SVP, senior partner, and director of strategic account planning for North America, a new position. In this role, he’ll work with leaders across the region — GMs, regional presidents, practice leaders, etc — to develop a strategic planning process for clients that will enhance program integration.

Dale joins from Leo Burnett, where he spent the last six years in Asia, first as director of strategic and engagement planning, then as chief planning officer of Leo Burnett Group China. He’ll now be based in New York reporting to Steve Hardwick, eastern region president, and¬†Jack Modzelewski, president of the Americas.

In an email from¬†Modzelewski, he tells us that Dale will be working with client relationship managers on “customized planning models depending on the needs and aspirations of each client” and will put his services to use for business development purposes.