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Posts Tagged ‘Rick Ross’

Reebok Took Our Advice and Dropped Rick Ross

We have to tip our hats to Reebok today for taking the hint and dropping rapper/fake gangster/failed sneaker spokesman Rick Ross from its celebrity roster. In case you missed it, the company found itself in a PR bind when someone noticed that the lyrics to Ross’s latest single seemed to tell a tale of date rape via champagne spiked with ecstasy. Yesterday Reebok announced that, while they do not feel that Mr. Ross’s verse actually condoned sexual assault, the brand “holds [its] partners to a high standard” and believes that the rapper “has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse” despite some desperate attempts at a last-minute apology.

This was a no-brainer for Reebok. Of course, the proactive individuals at UltraViolet who created the anti-Ross petition probably had a bit more to do with the decision than this humble blog, and we’re not the sort of people to take credit for others’ work, but we’d like to think of ourselves as members of the chorus.

On a final note, if Reebok or any other brand wants to hire a spokesperson with “street cred” in the future, they might want to refrain from choosing a guy whose entire backstory is a product of his own imagination. Just sayin’.

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PR Fail: It’s Time for Reebok to Drop Rick Ross

Rick RossWe can’t claim to be any wiser than the brand strategists at Reebok, but we do feel quite confident in writing that it’s long past time for the company to address the controversy surrounding one of its celebrity spokesmen, rapper Rick Ross. The hubbub concerns these lyrics from Ross’s recent single “U.O.E.N.O”:

“Put molly all in her champagne, she ain’t even know it / I took her home and I enjoyed that, she ain’t even know it.”

“Molly”, in case you missed it, is slang for ecstasy, and the verse quite clearly indicates that Ross slipped the drug into a woman’s drink without her knowledge and “took her home” while she was under its influence. There is literally no way to make these lyrics look good.

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How to Be Good at Instagram

Today in Yes, We Know This Video Is a Couple of Weeks Old News: We just checked out Casey Neistat’s nearly viral “Instagram I Love You” short, and we think he may be onto something (other than the fact that Rick Ross is kind of a badass).

In summary: Neistat thinks Instagram has the potential to dominate the social media scene by combining the best of Facebook and Twitter without either of those platforms’ most annoying traits (an overabundance of useless data, text without pictures, etc.).

Here’s the most important lesson we took from the short: Instagram beats Twitter and Facebook by empowering its users to tell a story instead of simply sharing random things they “like” or taking photos of their faces from every possible angle (sorry, Bieber). The fact that Instagram users are more “engaged” than Tweeters backs this theory up.

So who, besides Rick Ross, does Instagram right? And what are the keys to making the most of one’s account?

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