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Posts Tagged ‘Rocawear’

Jay-Z and Beyoncé Can’t Trademark Their Kid’s Name

We’re not quite sure why Jay-Z and Beyoncé  would want to fight a Boston-based wedding planning company for the rights to the phrase “Blue Ivy”. The only possible scenario we can imagine involves a special line of Rocawear for toddlers, but something tells us that’s already a thing (please tell us that’s not already a thing).

At any rate, today The U.S. Patent and Trademark Office let the world’s richest entertainment power couple know that they are not the only people in the world legally allowed to repeat their own child’s name–and that the Massachusetts firm Blue Ivy may continue to operate under the title it has used since 2009.

OK, here’s the backstory: In February the couple sought to trademark their daughter’s name after “fashion designer Joseph Mbeh submitted an application [for] “Blue Ivy Carter NYC” on January 11th, only four days after the child was born”. Shameless!

Mbeh claimed (unconvincingly) that he didn’t plan to use the name himself–he just wanted to pitch his “Blue Ivy” fashion line to Hova and bride while owning the rights to said brand. Hmm…that sounds a little bit like blackmail, no? It’s almost as bad as the toy company that released a pair of dolls named “Sasha and Malia” back in 2009, claiming that the fact that the dolls shared the names of the new President’s daughters was just an incredible coincidence.

Glad that’s all settled, but for the record we’re still a little weirded out by the fact that the pair has “plans to reserve their child’s name for possible use as a brand name for a line of baby-related products, including carriages, diaper bags and baby cosmetics”. Would that plan really work?

Most importantly, we hope Blue Ivy’s delicate ego will survive this unfortunate branding fail.

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Jay-Z Was Never Really into Occupy Wall Street

See, we thought Jay-Z was totally cool with the Occupy Wall Street movement. He certainly didn’t have a problem co-opting their message for his own benefit last year when his clothing company, Rocawear, started selling T-shirts labeled “Occupy All Streets.”

And yet, after reading his interview in last weekend’s The New York Times style magazine, we don’t know if Hova’s heart was ever really with the folks who made so much noise down in Zucotti Park. Here’s the key quote:

“I’m not going to a park and picnic, I have no idea what to do, I don’t know what the fight is about. What do we want, do you know? Yeah, the 1 percent that’s robbing people, and deceiving people, these fixed mortgages and all these things, and then taking their home away from them, that’s criminal, that’s bad. Not being an entrepreneur. This is free enterprise. This is what America is built on.” Hmm.

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Jay-Z, the Nets and the New Face of Celebrity Branding

A fascinating story in The New York Times today considers a strangely uneven relationship: Despite the fact that rapper, producer and super-mogul Sean “Jay-Z” Carter owns only a fraction of a percent of the NBA’s Brooklyn-bound Nets franchise, his heavy hand is visible in nearly every corner of their re-branding project.

Not only is Jay-Z headlining opening week at Brooklyn’s monster Barclays Center venue, aka the Nets’ new home field; he also helped design the team’s logos and advised their PR squad on everything from music selections (more indie, “less Jersey”) to security practices (“be sensitive” when checking attendees for weapons).

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Rocawear Decides That Occupying All Streets Was a Bad Idea

People love Jay-Z and his Rocawear clothing brand. But people did not like the fact that they decided to co-opt the Occupy Wall Street movement to turn a quick buck on sales of a t-shirt. After appearing for sale on the Rocawear site, the offending garment has been removed.

The t-shirt, first seen on Hova in a photo with Russell Simmons, caused problems when the company revealed that none of the proceeds from the sales of the shirt would go to fund the movement. In a statement, Rocawear said, “Occupy All Streets’ is our way of reminding people that there is change to be made everywhere, not just on Wall Street. At this time we have not made an official commitment to monetarily support the movement.” Well now. At least they weren’t trying to spin it some way or another.

Both Animal NY and the Wall Street Journal Speakeasy blog say they’ve tried to contact Rocawear for a follow-up post-removal statement but haven’t gotten one.