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Posts Tagged ‘Ron Burgundy’

Dodge Has Ron Burgundy to Thank for Sales Increase

Will-Ferrell-as-Ron-Burgundy-Now-Appearing-in-Dodge-Durango-Ads-PRNewserWe’ve been talking a lot about Ron Burgundy lately, as he’s appeared in promos for everything from whiskey to ice cream. But aside from being entertaining, we now know that at least one of his cross-promotions has tangible value — his spokesperson status for Dodge Durango.

The videos featuring Will Ferrell as the bumbling 1970′s-era news anchor have been viewed over 15.3 million on YouTube and are still attracting traffic. But video views do not necessarily a successful campaign make, so what kind of effect has the character’s sponsorship actually been having on the brand itself?

Well, it seems Mr. Burgundy was right when he said, “People know me…I’m kind of a big deal.”

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Ron Burgundy’s Own Brand of ‘Scotchy Scotch Scotch’ to Hit Shelves

anchorman-scotch-656Heading to a holiday party and want to make sure everyone knows you’re the classiest one there? Forget the champagne and leave the pinot noir at home; the only beverage to bring to a top notch affair this holiday season is the Scotch whiskey guaranteed to help you “stay classy, San Diego” — Ron Burgundy’s own Great Odin’s Raven.

The nectar of the newscast gods is a blend of grain and malt Scotch whiskies and boasts 40% abv. (So you’ll be plenty drunk enough to amiably socialize with that awful guy from the accounting department or your hyper-critical sister-in-law.)

Though little information has been released about price or date of availability, we’d be willing to bet it will hit shelves in time for the mid-December release of “Anchorman: The Legend Continues.” Read more

Emerson to Rename Journalism School After Anchorman Ron Burgundy

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Well, it’s only for one day on December 4th, and it’s really just a stunt to publicize a screening of the sequel with one Will Ferrell in attendance (presumably in character) before the movie opens on December 20th.

We might argue that Ron Burgundy is a journalist like Greg Kelly is a journalist, which is to say not at all. But hey, this move worked, didn’t it? Check out all the media mentions.

The big questions: did you realize that the original Anchorman came out almost ten years ago? And does Paul Rudd win Movember or what?

(Insert “that’s kind of a big deal” and “stay classy” jokes here, because they definitely didn’t get old eight years ago.)

Dodge Durango Now Releasing Ron Burgundy Video Responses to Tweets

A few days ago, we told you about Dodge‘s new Ron Burgundy-inspired campaign, complete with Will Ferrell‘s reprisal of the much-loved role and his impeccable, befuddled delivery of classically off-kilter, Burgundy-esque lines.

Olivier Francois, Chrysler’s chief marketing officer, has said of the campaign, “Some of these lines in the commercials are so incredibly memorable that my hope is that they become part of the Anchorman culture.”

Now, in order to ensure that fans of that “Anchorman culture” feel fully engaged with the advertising, the campaign is releasing video responses to tweets. On Monday, Breeders’ Cup tweeted about how Burgundy underestimated the horsepower of a horse in the commercial where he compares the animal to a Duragno. In response, the campaign released the below video, in which a horse attempts to counter Burgundy’s argument with complex mathematics.

It’s unclear how many of these response videos we can expect, but maybe we’ll see our “Stay classy, Dodge Durango” suggestion appear in a spot after all!

Will Ferrell as Ron Burgundy Now Appearing in Dodge Durango Ads

Will Ferrell as Ron Burgundy Now Appearing in Dodge Durango Ads - PRNewserWhen Chrysler wanted to brand itself as the embodiment of the American spirit — coming from nothing, being put through the ringer, only to come out the other side better than the best — it released its rousing “Imported from Detroit” ad featuring Eminem’s “Lose Yourself.” When the company wanted to hammer that “Americans are tough” point home again, it hired Clint Eastwood to narrate its gritty, inspiring “Halftime” spot. Now, the same company has announced a new spokesman for its Dodge line — star of the raunchy comedy “Anchorman”, Ron Burgundy (Will Ferrell).

So… we can only deduce that the new branding message is less “Rah Rah America!” and more of an attempt to prove once and for all that the Dodge Durango is the Sex Panther of cars?

Not exactly.

“He is very much like Dodge. He is unapologetic. He is irreverent. He has a great deal of attitude,” Olivier Francois, Chrysler’s chief marketing officer, told the Free Press. “People think they already know the Durango, so then you have to be twice as engaging in a marketing campaign,” said Francois. “What could be more engaging and entertaining … than to explain all of the new technology and features through the eyes of a guy who comes from the ’70s?” Read more

‘Anchorman’ Marketing Off to a Good Start

You’ve heard, and you’re excited. There’s going to be an Anchorman sequel! Ron Burgundy is back and he’s bringing his jazz flute. This news totally took the edge off of last night’s Azarenka loss. Azarenkaaaa!

Ron Burgundy” has been trending on Twitter all day and just about every media outlet has helped to spread the news, even though the movie isn’t expected until next year. But as we’ve seen with a couple of recent releases, building the right buzz for a movie long before it actually hits theaters is critical.

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