Posts Tagged ‘Rubenstein PR’
“Man who invented the hamburger was smart; man who invented the cheeseburger was a genius.” – Matthew McConaughey
Virginia-based beef patty franchise Elevation Burger has selected French/West/Vaughan as its PR AOR. Elevation burnishes the usual bread and meat equation with certified organic cred and a dedication to sustainability; FWV will plan an integrated marketing strategy as the business expands across the U.S. and overseas. We have great confidence in all related projects, because the classic sandwich with the German name has been selling itself to Americans for well over a century thanks largely to the fact that it is delicious.
New York’s 5WPR added the National Law Enforcement & Firefighters Children’s Foundation to its client roster.
This week Rubenstein PR announced the creation of a program designed to address a problem familiar to many PR professionals: the gap between entry-level and senior management jobs. The primary change involves the addition of several senior account executives (a new position) to the firm’s staff; these SAEs will begin with clear career trajectories and multiple accounts to manage. While Rubenstein just hired two SAEs, they’re in the market for another, so contact HR ASAP if you’re interested.
From the press release:
The purpose of this newly implemented program is to engender proactive and aggressive media placers, allowing them a high-level media platform that will cultivate vibrant career paths at the firm.
Rubenstein PR VP Laura Salerno explains the program in greater detail:
Vox Solid Communications announced its newest hire: Marci Bylund as public relations and social media manager. In Bylund’s new role, she oversees and executes social media efforts for Vox Solid Communications clients on multiple platforms ranging from mainstays Facebook and Twitter to emerging sites such as Snapchat and Vine. She also works closely with agency owners Erika Pope and Marina Nicola on public relations strategies, in addition to supervising photo and video shoots. Bylund has 16 years of experience in communications, which spans the high tech, consumer and tourism industries. Bylund’s expertise is in writing, event staffing and management and crisis communications. Prior to Vox Solid Communications, she worked at Blanc + Otus Public Relations in San Francisco and R&R Partners in Las Vegas. (Release)
Steve Chavez was named chief creative officer of Leo Burnett‘s Detroit branch. Chavez joined Leo Burnett in 2010 and previously served as global executive creative director, overseeing the agency’s full GM portfolio. Chavez most recently served as ECD on the Chevy Silverado relaunch campaign and has overseen global work for the agency on its overall General Motors business. Prior to Leo, Chavez spent five years as a creative director at Saatchi & Saatchi LA and has also held senior creative positions at the likes of Ogilvy and Doner.(AgencySpy)
David Ford is joining Fusion as vice president for corporate communications. He will be based at the firm’s Miami headquarters starting in mid-September. David will oversee all external and internal communications for Fusion and serve as a primary point of contact with key members of the media. David has forged important relationships inside both ABC and Univision, and joins Fusion from the ABC News PR team. He has worked closely with the communications teams at Univision since Fusion’s earliest days. Most recently, David oversaw media relations for ABC’s flagship evening newscast “World News with Diane Sawyer.” (Release) Read more
In Industry Insider News, one of the New York media world’s biggest PR names has announced a major career change. Maurie Perl has a long history performing public relations work for some of the publishing industry’s best-regarded titles including Vanity Fair and The New Yorker.
Women’s Wear Daily goes so far as to call her “Condé Nast’s most powerful gatekeeper”; she spent more than two decades at the company performing PR duties for such names as David Remnick and Tina Brown and mentoring much of the industry’s younger talent. Before joining Condé Nast she worked at ABC News alongside Barbara Walters and others.
Brown says “She’s more than a publicist. She’s a consiglieri. No one can see all the angles like her”. Tough to find greater words of praise for anyone in the business.
Earlier this week an internal email revealed that Perl would be leaving as a result of Condé Nast’s decision to hire the Rubenstein agency for all media relations concerns. This move comes about because the company looks to further establish itself in “the scripted TV and feature films arenas”. Robert Green, executive producer of Huffington Post Live, will be the company’s new senior vice president.
No word on next steps for Perl, who has “no intention of retiring.”
MWW Group has added three clients to its roster: The Museum of Mathematics, which will open in New York in 2012; Latinum Network, which works to connect brands with the U.S. Hispanic market; and StarGreetz, which uses the voices and images of celebrities in online and mobile messaging, like voice mail and viral video.
Tara Ink, which specializes in promotions for high-end luxury brands, has added eight new clients to its roster. Among them, The Plum Network, which is launching Plum Miami magazine; Poko Pano, a Brazilian beachwear company that will be showing at Mercedes-Benz Fashion Week Swim 2012; Cosmo Summer Splash 2011, the annual fashion show that will take place on July 14; and Haven, a new gastro-lounge on Miami’s Lincoln Road.
Puradyn Filter Technologies, an oil filtration system manufacturer, has chosen Monarch Communications for PR targeting potential investors and consumers.