Def Jam founder Russell Simmons has become something of a PR/media man extraordinaire, what with his digital marketing “don’t call us an agency” company and his newly-launched YouTube channel All Def Digital. Seems like his team could sell water to a well, no?
Unfortunately, this week he chose what might have been the worst possible way to roll out his latest product: with a poorly planned satirical clip titled “ADD History: Harriett Tubman Sex Tape” which made light of some horrific aspects of life in the pre-Civil War United States.
In short, the Tubman character encourages a friend to hide in a closet and photograph her having “special time” with her slave master—evidence which she later uses to blackmail him. This quote from Clutch magazine explains why the clip angered everyone with an Internet connection on Wednesday: