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Posts Tagged ‘Sacha Baron Cohen’

To Promote ‘The Dictator,’ Should Sacha Baron Cohen Just Be Himself?

The Daily Beast takes a closer look at the publicity for the new Sacha Baron Cohen movie, The Dictator, which, like the PR for his previous films, is being handled by the main character.

Admiral General Shabazz Aladeen has made a red carpet appearance at the Oscars, where he spilled Kim Jong-Il’s ashes on Ryan Seacreast; inspected Jon Stewart’s crotch on The Daily Show; and told Matt Lauer he knew about his affair with Ann Curry during a TODAY show interview. He’ll also be making a Cannes Film Festival appearance.

The Daily Beast ponders whether it’s too much of a gimmicky thing. Some say yes, Cohen should just appear as himself and really shock us. Others say it’s shrewd. We agree with the latter.

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From Octavia Spencer’s Big Win to JLo’s Nipple, Hollywood’s Leading Ladies Generate Oscar Buzz

Hollywood’s leading ladies usually are the talk of the Oscars, if only because of our insatiable interest in what they’re wearing to the big event. But last night, perhaps more than normal, the women of Hollywood generated a whole lot of talk for other reasons both good and bad.

On the good side, you have the wins for Octavia Spencer (Best Supporting Actress) and Meryl Streep (Best Actress). Viola Davis was also the talk of the town both for her choice to go with a natural hairstyle and because she was the expected Best Actress winner.

Once again, the women from the nominated film Bridesmaids had everyone taking shots at the mere mention of Scorsese. And Maya Rudolph and Kristen Wiig went there with their talk about movie (and weiner) size. Video after the jump, ICYMI, or if you just want to watch it again.

On the not-so-positive side, Jennifer Lopez may have taken her cleavage too far this time and spurred a conversation about a possible wardrobe malfunction. Her stylist says no way.

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Party Pooping Oscar Academy May Ban Sacha Baron Cohen

The Oscars are old-timey and kind of dumb. That’s the conclusion one could draw from the pot o’ ridiculous they’ve stirred up with Sacha Baron Cohen. Or they’re just big party poopers, which, for Hollywood, is just as bad.

Cohen, who stars in the multi-nominated film Hugo, had requested permission from the Academy to walk the red carpet dressed as the main character in his upcoming movie, The Dictator. In that film, he plays Supreme Leader Shabazz Aladeen who has promised to keep democracy far away from his country. (The website is genius.) The plan was for Cohen to enter the awards ceremony in costume and then change into a tuxedo.

According to Deadline Hollywood, which broke the story yesterday (that link also included in today’s Ticker), the Academy effectively banned the actor from the event by taking away his tickets because they feel the stunt would make a mockery of their fancypants soiree.

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Matt Labov Leaves Hollywod PR Firm B|W|R

“What’s bizarre is that this follows B|W|R last month promoting [him] to co-president with Leslie Sloane Zelnik,” writes’s Nikki Finke.

Labov handles Jack Black, Steve Carell, Sacha Baron Cohen, Will Ferrell, Jonah Hill, Seth Rogen and Judd Apatow, among others. Rumor is he’ll be taking all of this talent with him as he starts up his own shop.

LA PR Agency Owners Duped By Bruno


Did you see Bruno this weekend? The general reaction PRNewser received from friends and acquaintances was along the lines of “it was funny and had its moments, but it wasn’t as good as Borat.”

If you did see the movie, you may remember a scene where Bruno scams his way into meeting with a PR agency, under the guise of being interested in their services. The agency was LA-based Duet PR, run by twin sisters Nicole and Suzie DeFosset.

In the scene, Bruno asks the ladies, “What charities are hot right now,” to which they answer, “Darfur.” Exactly. He then goes on to ask them about the location about Darfur and well, it just gets worse from there. It certainly wasn’t the most flattering appearance, but to Bruno it was mission accomplished.

The twin PR execs gave the following statement to BlackBook this weekend, after finally seeing their appearance on the big screen:

We just saw the movie and thought it was hilarious and Bruno is a comedic genius. We were directed on playing up the blonde roll (sic) and they definitely captured those parts! Like all reality shows it was cleverly edited and we are excited to be apart (sic) of a successful film.

Well played. There is not much else one can do in the wake of being tricked by Sacha Baron Cohen, so one might as well take it in stride.