Most PR pros know that it’s almost never to early to start pitching their clients or company for holiday gift guides, round-ups and other holiday related coverage. Getting that bed & breakfast into Condé Nast Traveler could be a total game changer.

On that note, PRNewser caught up with Samantha Schabel, executive vice president of business development for Susan Magrino Agency at the agency’s annual holiday preview this week, an event which shows off their clientele to media, as they plan their holiday coverage.

“Ever year the outlets are trying to make their gift guides more unique,” Schabel told us. Watch the video for more.

Magrino has been around for 18-years, and currently counts 30 staffers. The agency’s first clients were Charlie Rose, Harper’s Bazaar and Chris Blackwell, of Island Records fame.