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Posts Tagged ‘Sandra Bullock’

This ‘IKEA as Gravity’ Spoof Is Pretty Funny

Last night we attended a Lippincott-sponsored event focusing on the creation of unique “customer experiences” and thought: “What retail brand provides a more singular experience than IKEA?”

Here, via a guy named Daniel Hubbard who appears to be something of a filmmaker, is a spoof of the IKEA experience playing off the everybody’s-talking-about-it-and-it’s-actually-quite-good Sandra Bullock vehicle Gravity.

This is fairly accurate. We haven’t read the studies, but we know the whole “winding maze that only moves one way so you have to pass through every single department and sample the meatballs before you leave” strategy is based on solid research.

As one commentor who beat us to the punch wrote: “In IKEA no one can hear you scream”—but they can show you where to get a butterfly chair, a cheap full-length mirror and a cool frame for your dorm room poster.

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Why Is Jesse James Doing TV?

We can certainly understand why ABC’s Nightline would want to interview Jesse James, after he has become one of Hollywood’s hottest stories.

James recently admitted to cheating on wife Sandra Bullock, and the two have since split. But why is he agreeing to do TV, especially a tell all, I’m going to cry on camera kind of interview? What does he have to gain? Is it an attempt to drum up sympathy?

“The hardest thing I have to convince my clients in tough situations is to shut up. It doesn’t matter if he is doing a good or bad interview, it’s the wrong time to interview,” said Howard Bragman, entertainment PR veteran and chairman of agency Fifteen Minutes.

At least one other PR executive agrees. “He feels like he needs to tell people he’s sorry, but no one cares,” said Richard Laermer, CEO of RLM PR. “She [Sandra Bullock] is America’s biggest sweetheart now.”

RELATED: Sandra Bullock Goes Big With People Cover

Sandra Bullock Goes Big With People Cover

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Sandra Bullock has finally emerged since it was revealed her husband Jesse James was having an affair, leading her to file for divorce.

Bullock is on the cover of the latest issue of People magazine, in a story that focuses more on her adopted baby than her current marital status.

Cheryl Maisel, who reps Bullock at Rogers & Cowan, has had quite a month. It was rumored that it was Maisel who initially broke the news to Bullock that her husband was cheating on her.

Kathie Berlin, the former president of Rogers & Cowan recently said, in regards to Bullock’s tough position, “she can’t come out with just a brief statement saying she’s terrible hurt and shocked and needs time to figure out what to do next. It’s not possible, they’ll want more. When you can’t win, you win by saying nothing.”

With the People cover story as evidence, certainly Bullock is beyond the “saying nothing” point.

Former Rogers & Cowan Pres. On Sandra Bullock: ‘You Win By Saying Nothing’

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Kathie Berlin understands why we haven’t heard from actress Sandra Bullock since it was revealed her husband Jesse James was having an affair, leading her to file for divorce.

The former president of agency Rogers and Cowan, and Executive VP of production and marketing for MGM turned film consultant told the Huffington Post:

It’s impossible to just say a few words…People don’t allow for that – she can’t come out with just a brief statement saying she’s terrible hurt and shocked and needs time to figure out what to do next. It’s not possible, they’ll want more. When you can’t win, you win by saying nothing.