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Posts Tagged ‘Saul Hansell’

Big Changes At The New York Times

NYT HQ.jpg

Yesterday was the deadline for New York Times employees to take buyouts. The paper needs to cut 100 newsroom positions this year and hopes to do as much of the cutting as possible via these buyouts. So far, a list of about 22 reporters taking the buyout, many of them veterans of the paper, has been assembled by Gawker.

News came today that veteran and well respected technology reporter Saul Hansell is leaving the paper to join AOL’s new content management platform, SEED.

Hansell penned a retrospective on his AOL coverage in July, and wrote, “I’ve been writing profiles of AOL executives for nearly half of the company’s 24-year life. And for all but one heady 18-month period, they were on the defensive.” Awkward!

On a related note, FishbowlNY reports that although ad revenues are down, the pace of their decline has waned for the first time this year. The company expects print ad revenues to drop 25 percent in the fourth quarter of 2009, while online ad revenues should increase by 10 percent.

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Poll: How Long Until Twitter “Novelty PR” Wears Off?

Is it just us, or have you had more than your fair share of Twitter marketing/pr stories recently?

Pizza Hut got a ton of press for hiring a “Twittern” (Twitter Intern, get it?) to monitor the brand this summer.

San Francisco Mayor Gavin Newsom announces his run for Governor of the state via Twitter.

Not to mention the NYTimes pens what seems to be about five Twitter related stories a day. (Tech reporter Saul Hansell counts 32 references on the newspaper’s website on Tuesday of this week.)

And we won’t event get into the whole Oprah/Ashton thing.

We’re guilty too, having just posted about this virtual “therapy session” service on Twitter. To top it all off, comScore reported today that worldwide visitors to Twitter.com increased 95 percent in the month of March from 9.8 million to 19.1 million, according to TechCrunch.

So, our question to you is: How long until this Twitter novelty PR wears off?

How long until this Twitter novelty PR wears off?(online surveys)