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Posts Tagged ‘Save the Children’

Google Gets Into the #GivingTuesday Spirit

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Google knows charity. Today the search masters have taken an extra step to promote the Giving Tuesday event, hosting a 12 hour “Hangout-a-thon” in order to connect those interested in giving to the best non-profit and charity organizations.

Moderated by Mashable, the event has 24 non-profit partners including such big names as Save the Children and UNICEF as well as newcomers like Charity Waterthe Malala Fund and Girls Who Code. Its stated purpose is to “spread awareness about under served charities“, and we’re also very interested in hearing from the TOMS and Warby Parker founders on the notion of “gifts that give back.”

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Mattel Urges Customers: Save the Chocolate Bunnies (and the Children)!

While some may relish in ravenously dismembering chocolate bunnies every Easter, there are those of us who feel guilty biting off their sweet little ears. Now, toymaker Mattel has decided to cash in on that too-cute-to-eat-guilt by encouraging shoppers to help stop the senseless annihilation of countless chocolate bunnies. How? By filling kids’ baskets with Mattel brand toys instead of candy, of course! While it may seem like a lighthearted, fluffy (no pun intended) campaign, Save the Bunny is actually as multifaceted as it is adorable.

The official Save the Bunny website urges visitors to “Help us take a bite out of chocolate bunny extinction. Give toys for Easter. Fill your child’s basket with surprises that inspire hours of creative, sugar-free play.” See what they did there? By buying toys, you can not only alleviate the guilt of encouraging your kids to murder defenseless chocolate bunnies, but also the guilt of encouraging them to stuff their little faces with unhealthy, super-sweet treats–all while inspiring creativity and active play. In a world of video games and unhealthy foods, these are siren songs to parents.

And if that weren’t enough, there’s also a sweepstakes–and a charity.

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Celebs Use Coarse Language to Tackle Famine in Africa

Celebs as diverse as including Bono, Clive Owen, Jessica Alba, and Mike Huckabee appear in the above PSA from One.org, getting bleeped over and over for using rough language. But it’s not what you think. The PSA and accompanying campaign seek to raise awareness about the ongoing famine in the horn of Africa.

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Save the Children Campaign Targets Famine in East Africa

Using heartbreaking footage from East Africa and a soundtrack by Bob Marley & the Wailers, director Kevin MacDonald has created the clip above for Save the Children, which has intensified its fundraising efforts to benefit children starving in Somalia.

The organization’s new social media campaign “I’m Gonna Be Your Friend” (the song is called “High Tide or Low Tide”)  has a website where you can view the clip, click on a link to download the song, and click to make a donation. Bob Marley’s Facebook page also has information about Save the Children’s appeal for help.

There’s also a twitter hashtag, #beafriend, where celebs like Lady Gaga and Justin Bieber are spreading the word to generate awareness and donations for the cause.

As if this clip weren’t enough, Anderson Cooper anchored his show AC360 from a hospital in Mogadishu last night, reinforcing the great peril that children and families are in and the great need. You can learn more about the dire situation in Somalia by clicking here.