Newark Mayor/oversized political personality Cory Booker has a suggestion for politicians and government officials who want to engage their constituents and build their public profiles: be more like Ashton Kutcher.
No, really: Booker, who remains one of the world’s most popular politicians on Twitter, wasn’t suggesting that the South by Southwest attendees who gathered to hear him speak should produce reality TV shows or promote smartphones. But he did credit Kutcher with bringing him into the social media fold by introducing him to the land of 140 characters–and he implied that the most successful political leaders of the future will be those who follow him headfirst into the digital maelstrom by interacting with real-life people rather than just posting press statements and linking to complimentary op-eds.
See, it’s one thing for an elected representative to have an official account–they pretty much all do at this point. But Booker’s social voice is closer to that of, say, an “influencer” like Richard Branson than Vice President Joe Biden, whose feed consists of fairly rote announcements created by administration communications staffers.