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Posts Tagged ‘Sean Cassidy’

DKC Internal Memo Demands Better Media Hits… Or Else

An anonymous tipster sent us an internal memo today written by DKC PR president Sean Cassidy for his staffers. In it, he takes issue with the types of media hits the firm is generating for its clients, scolds the staff for not taking advantage of office hours with firm execs, and warns that he will take drastic action if folks don’t shape up.

“Remember, I see what everyone produces.  So…. if performance in these areas does not improve, I will make specific recommendations to the management team regarding changes to the staff,” the memo reads. (We have it in full after the jump.)

But it wasn’t all doom and gloom. Cassidy ends the memo on a high note.

“Have a nice weekend.”

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Did Goldman Sachs Do Anything To Help Itself Yesterday?

Goldman staffed up its PR counsel in advance of yesterday’s Senate hearings, which looked at the company’s role in the financial meltdown. Specifically, as ABC News reports:

The Securities and Exchange Commission brought fraud charges against Goldman this month and claimed that the company bet against its own clients and helped create the housing bubble that preceded the worst financial crisis since the Great Depression of the 1930s.

So far, it seems, people are not pleased with Goldman’s performance. Sean Cassidy, president of DKC — formerly Dan Klores Communications — told PRNewser:

I thought Goldman’s performance was absolutely terrible. From what I saw, I don’t think they defended their business practices at all… The executive testimony ranged from ludicrous, occasionally wishy-washy, denials that lacked credibility to an inability to answer seemingly basic questions. Overall they came across like rich guys who got caught.

TIME‘s Barbara Kiviat wrote:

What really frightens me in all of this is that it didn’t seem like a legal or PR strategy. It seemed like these Goldman executives genuinely had no ability to take a step back and make observations about the system in which they operate.

Aaron Kwittken, CEO of Kwittken & Company recently said Goldman should open their Kimono, just a little. He told PRNewser today:

It is not at all surprising that Goldman is standing their ground on Capitol Hill. They have no choice. At the same time, however, PR needs to be part of their triage mode, working behind the scenes with third party groups and media to provide context around the business of their business. It is likely they have done nothing wrong, but that doesn’t matter. The operative issue here is that the general public, especially media and grandstanding politicians, don’t have a clue as to how the business works.

Goldman Sachs Chairman and CEO Lloyd Blankfein appeared on ‘Good Morning America,’ today, in addition to other TV interviews. PRNewser’s weekly poll asks, “Will Goldman Sachs’ Words Do Anything To Change Your Perception of the Company?” Cast your vote here.