Nonprofits, like other organizations, are trying to raise visibility for their groups and succeed in their missions. So, like other organizations, they should employ sound comms programs that bring their message to the masses.

In today’s guest post, Sean Wood, partner at RLM Finsbury, outlines five best practices to help nonprofits organize a PR program that will generate media attention and visibility among target audiences. In many ways, these tips will apply to for-profit organizations as well.

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