For children too young for Second Life but too old for WeeWorld, a Canadian company has launched an online virtual world that promises Internet safety and positive reinforcement. Its name? BunkiMunki.
The tagline, “Unlock the power of happiness,” features a key, and the site encourages children to buy the BunkiMuni keys to wear as jewelry, so they can recognize fellow Munkis on the street.
Tween, one of those irritating “mash-up” words like Frolf and bromance, refers to children between about 8 to 14 years old, some of what used to be known as the pre-teen years. Tweens are a lucrative market, spending upwards of $40 billion annually, the largest amount in video games, footwear, and impulse buys, researchers say. Experts say the mobile phone market for tweens is growing too, with more than 75 percent carrying phones now.