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Posts Tagged ‘Seth Godin’

At Least Google and NASA Still Make Good Promo Videos

If you like scientists explaining difficult “are we alone in the universe” and “what does it mean to be human” concepts with heavy European accents, you’re in luck.

A couple of days ago everyone’s favorite hairless sage Seth Godin took to his blog to ask whether Google was in the process of jumping the shark due to its testy relationship with those members of the public who place a premium value on their own privacy (oh hi, Mark Zuckerberg). While Google’s reputation has taken a few well-deserved hits of late, we feel like he might be confusing the company with every Showtime original series, because this promo video about Google and NASA‘s plans to create a Quantum Artificial Intelligence Lab is every bit as cool as it sounds.

National organizations don’t just do pretty pictures—they do video too! Oh, also: virtual reality is coming, and no one cares whether it’s ridiculously dorky and unworkable like Glass. The public may forgive Google yet.

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Progressive in Trouble, Act 3: Godin Lays the Smack Down

We know you all spent the weekend wondering where marketing guru Seth Godin stands on the ongoing Progressive Insurance scandal, right? Look no further!

Despite the claims of semi-autonomous entity Mitt Romney*, Godin does not believe that corporations are people, and he uses the Progressive incident as the starting point for an extended riff on why that issue is significant. The rant is a bit wordy for the famously short-winded Godin; seems like this case really got under his skin like it did for so many other Americans.

He starts with the newer, longer response that Progressive posted on their blog on August 16th. Was this post a little more substantial than the first? Yes. Did Progressive still use evasive language to avoid addressing the fact that their lawyer sat with the defendant in order to help convince the jury that their own customer was at least partially to blame for the crash that took her life? Oh yeah. The Progressive post is painful to read, especially this sentence:  Read more

The PR Industry’s Biggest Deadheads

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Marketing strategist David Meerman Scott and Hubspot CEO Brian Halligan just released their new book, “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.”

The authors provided PRNewser with an exclusive excerpt from the book, which we’ve posted after the jump.

Also, to coincide with the release, we thought it would be fun to compile a list of the PR industry’s biggest Deadheads. This list is according to our 100% un-scientific ranking system.

Click through to get the full story.

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Five Popular Types of PR Tweets

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If, like most PR pros, you spend a good deal of time on Twitter tracking journalists, clients, industry influencers or anything else, you begin to notice some trends. Many Tweets often fall into one of five categories, which we’ve carefully outlined for you below.

Is this scientific research? Absolutely not. But it’s all in good fun and we hope you will enjoy it and post your own examples in the comments. Read on for the five popular types of PR tweets.

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