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Posts Tagged ‘SFBatkid’

Yes, #SFBatkid Had a Social Media Agency

BZI80zXCMAAyEey.jpg-largeDigiday broke the hearts of some yesterday by revealing that last week’s big “Kumbaya” Batkid moment was indeed a public relations coup. (Wait, who didn’t already know this?)

It’s true that Make-A-Wish, the city of San Francisco (which spent $105K) and the 7-10,000 people who came out to volunteer were largely responsible for the success of the event. But you can thank San Fran/San Diego-based social media agency Clever Girls Collective for the virality of the hashtag and a few other things:

The agency’s president, Stefania Pomponi, said she heard about Make-A-Wish’s Batkid plan through a tiny blurb on a local San Francisco blog and thought it was under-publicized.

Make-A-Wish accepted Clever Girls’ offer to help on the social front, but again it was a group effort:

Other companies pitched in, too. Twitter, for example, helped secure accounts such as @SFWish and, for the bad guy, @PenguinSF for use in the campaign.

Clever Girls Collective also came up with the #SFBatKid hashtag and began seeding it with 6,000 key San Francisco “influencers” and Twitter users.

So no, it wasn’t “spontaneous” at all—but appearance is (almost) everything on social, and this isn’t exactly shocking news.

Anyone want to guess how many people googled Clever Girls Collective in the past 24 hours?

(Photo, again, via Jeff Chiu/AP)

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‘#SFBatkid’ Wins the Week for Make-A-Wish

Boys Batman Wish

In a week filled with bad news and terrible behavior, it’s nice to end things on an inspiring note.

Five-year-old lukemia patient Miles Scott has thoroughly charmed the Internet thanks to the Make-A-Wish Foundation and the city of San Francisco, which transformed into DC’s Gotham today to fulfill his dream of fighting crime as his favorite super hero.

It was a collaborative production: Police closed off the roads so Batkid could arrive in his own Batmobile (a black Lamborghini outfitted with the appropriate decals), Police Chief Greg Suhr recorded a video calling for his help, and the San Francisco Chronicle ”planned to distribute special-edition newspapers with the headline, ‘Batkid Saves City,’ in Union Square, where a flash mob was set to gather”. Many of the people attending today’s event were volunteers.

More pics after the jump:

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